Archive for category: Insight

JAKARTA, 25 SEPTEMBER 2025 – As halal tourism grows from niche to mainstream, Indonesian Muslim travelers are setting the tone for how destinations worldwide adapt to faith-based needs. A new study by Vero and GMO-Z.com…

CARMA has released a new study looking at the media’s portrayal of major financial markets in Asia, where it analyses 14,000 articles focusing on Hong Kong, Indonesia, Japan, Malaysia, Philippines, and Singapore.  The vibrancy of commerce and…

Author: Dr. Clāra Ly-Le EloQ Communications Being a relatively new industry in Vietnam, records on the emergence of public relations practices in Vietnam are extremely limited. However, the following sources shed some light on the development of…

CARMA, the leading technology and consulting company, has released the second part of its ‘Driving Change Series’ study, which presents an analysis surrounding the Automotive industry, hyper focusing on the incoming Chinese brands in the APAC…

Author: Dr. Clāra Ly-Le EloQ Communications As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting…

Author: Thu Tran EloQ Communications Every time the Olympics take place, social discussions heat up more than ever. The recent Paris Olympics not only featured intense and spectacular competitions among athletes from various countries but…

A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC Two PRCA talk sessions looked at ways multinationals can become more nuanced in their approach to a…

As founders and communications professionals, how can we translate complex ideas and theories into powerful stories in our engagement with stakeholders like the media, potential customers, and investors? We brought together a founder, a communications…

Author: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…

Author: Dr. Clāra Ly-Le EloQ Communications In my previous blog post, we explored how consumer intelligence has transitioned from passive social listening to active consumer insights. Today, we’ll dive deeper into the keys that unlock a successful…

Author:  Charu Srivastava, Marion Ang and Joel Lah TriOn & Co TriOn & Co (TriOn), a strategic communications consultancy founded by Charu Srivastava, Marion Ang and Joel Lah, marked its first anniversary on 2 March…

Author: Valentine Do EloQ Communications The term “influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due…

Author: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…

Author: Mike Golden CEO | Brandigo China As the host of some of the APAC region’s most significant tradeshows, China has always been a vital stop for B2B exhibitions and brand experiences prior to the…

Author: Marg Joiner SenateSHJ | Partner (Auckland) The increased collisions between public and private sectors  The public and private sector have always co-existed, but in recent times they seem to be more closely intertwined.   I…

Author: Matthew Taylor FTI Consulting | Senior Director Let’s face it, when it comes to ethics, the public relations and media sectors often cop a bad rap, but why? Is this because a few bad…

Author: Lars Voedisch, Forbes Councils Member, Founder & managing director at PRecious Communications; international comms & business growth advisor; startup expert; public speaker. This article was originally posted on Forbes’ website. Getty The last few years have definitely…

Author: Karin Lohitnavy, Chairperson PRCA Thailand Last year marked the official launch of the Public Relations and Communications Association (PRCA) Thailand. For many of those who work in PR, it was a major milestone in…

This year, International Women’s Day is drawing attention to the deliberate or unconscious bias that makes it difficult for women to advance their careers. With this in mind, we asked PRCA members across the world,…

  BANGKOK, December 2, 2021 – Today, key members of Thailand’s communications and PR network met for the inaugural event of the kingdom’s Public Relations and Communications Association (PRCA), the first time in history the…

PR has always been fast-paced, which is good and bad. All too often, it burns people out. Until very recently, the industry saw this as quite normal. The idea that our working environment could be…

Long before COVID-19 had a name, mental health stigma has caused many to struggle in silence for fear of being judged.  The past 19 months only served to worsen the situation.  This is especially prevalent…

The last 18 months have pushed many people to reconsider their lifestyles and life choices. So many of us have not been able to see our families and close friends in the last 18 months…

Mental health has been discussed a lot over the past year due to the COVID-19 pandemic, travel lockdowns and other pandemic restrictions. I participated in many mental health panels and initiatives to raise awareness about…

COVID-19 is now endemic. We’re at a stage where we’re seeing the gradual reopening of offices and borders in markets across Southeast Asia, along with increasing vaccination rates. A few weeks ago, working in split…

By Elizabeth Chu, Deputy General Manager, Singapore, Sandpiper Communications. Elizabeth has more than a decade of experience in corporate communications and reputation management in Singapore, Hong Kong and China, advising clients primarily in the financial…

Climate activists such as Greta Thunberg have set the stage for conversations around climate change and the call to climate action. However, realising the green vision and accelerating the restoration of global ecosystems would still…

Public relations is a dynamic field requiring a mix of good writing chops, leadership abilities, a bit of charisma, and of course, time management skills. But getting one’s foot into the door is often a…

Hanh Le MPRCA, Assistant to Managing Director, EloQ Communications, The public relations (PR) industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century,…

More global brands are setting their sights on Southeast Asia (SEA), which is expected to witness remarkable and sustained growth in the next decade—especially setting up shop in ASEAN 6 countries including Indonesia, Malaysia, Philippines,…

The annual PRCA SEA Future Leader award for Insight saw PR and communications practitioners aged 30 and under enter essays of up to 1,000 words, responding to the following brief: ‘Mental Health, Fear and Job…

Dr. Clāra Ly-Le, Managing Director of EloQ Communications A recent survey by Singaporean newspaper The Strait Times revealed that public relations (PR) was among top 5 of non-essential jobs. The news is hard to swallow by PR…

By Vi Mai MPRCA, PR & Communications Manager at EloQ Communications “Fear-based marketing” influences the audiences’ psychology and urges them to take action to minimize that fear. This is a traditional communication method that has…

By Dr. Clāra Ly-Le, Managing Director of EloQ Communications. Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible…

Richard Bagnall, Co-managing partner, CARMA International & Chair of AMEC. Two days of an incredible PR and communications summit concluded yesterday. I believe it marked a seismic shift in Public Relations and communications practice. The annual AMEC Global Summit on Measurement and…

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…

Vi Mai MPRCA, PR Manager, EloQ Communications The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR…

Nitya Rao Perera, Founder, Global Lumen HR If you are wondering about your professional future and how to make your current skills and experience relevant in the “new normal”, you are reflecting upon the right questions.…

Sugandha Bhandari, Strategic Communications Officer, Midas PR Corporate Social Responsibility (CSR) is not only about doing good but also about being seen as doing good. Perception is reality and these days companies are challenged to…

Hazrina Zainul Azizdin MPRCA, Director, Archetype Malaysia Most of us are entering week five of what is undoubtedly the largest telecommuting experiment in history. While some may have settled in nicely to the new normal,…

Rosemary Merz, Managing Director Archetype, Hong Kong Brands and retailers today understand that SEO has the power to make or break a business. But the challenge is complex. Not only are Google’s algorithms changing constantly,…

By Hedvig Lyche, CSR & Better Impact Director, Hill+Knowlton Strategies Singapore Borders are closing, people are hoarding, governments are panicking, and businesses are folding. These are indeed unprecedented times for humanity, and how we manage, prevail…

Lars Voedisch MPRCA, Founder and Managing Director, PRecious Communications Lars Voedisch, Founder and Managing Director of PRecious Communications, was featured in the ‘Analysis’ section of Marketing Magazine on February 10, 2020, in an article titled…

With recent major inroads by SCC, Nawaplastic Industries, and TCC Holdings, Thai companies continue to ride a wave of investment in Vietnam by expanding sales of Thai products and mergers and acquisitions of Vietnamese companies.…

In April last year, Google tweaked their search algorithms so that podcasts – internet-based talk shows – now appear alongside text, image, and video results. If the message wasn’t already clear, it should be: podcasts…

By Emanuela Giangregorio  Delivering successful presentations is an important skill for many of us to be effective at our jobs. Many people that ask for my help have to deliver powerful presentations to win new…

  The Public Relations and Communications Association SEA (PRCA SEA) hosted its first event – a measurement conference – in Southeast Asia, in conjunction with AMEC Measurement Month. Industry experts shared their expertise and experience…