There are strong arguments as to why PR should be measuring more, but rarely do the critics who decry the lack of measurement delve into a fundamental question that must be answered if we, as an industry, are going to move forward: Why does it seem to be taking so long for PR pros to really get on board and start measuring as a routine part of PR work?

This eBook will examine some of the foundational problems in PR that are preventing widespread adoption of measurement, and suggest solutions to overcome those barriers.

Download the Paths to PR Measurement eBook to continue reading.

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