A crisis never gives a warning before striking. Yet, according to a PR crisis survey conducted by PRNEWS and CS&A international, only 62% of brands have a crisis management plan in place. This means that many companies out there are not sufficiently prepared for a PR crisis.

Download the eBook for a comprehensive, step-by-step guide on how to avoid a PR crisis, the Dos and Don’ts when faced with a crisis, as well as some post-crisis review tips. You will also receive crisis management templates to further solidify your crisis management plan.