2019 Edelman Trust Barometer (Singapore)

By Edelman

2019 Edelman Trust Barometer Reveals “My Employer” Is the Most Trusted Relationship

Singaporeans are most concerned about hackers, cyber-warfare and cyber-terrorism, with employees concerned about automation and not having the training or skills necessary to get a good paying job

83% of Singaporeans say that CEOs should take the lead on change rather than waiting for the government to impose it

The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with “my employer” the most trusted relationship. In Singapore, “my employer” (74 percent) is significantly more trusted than government (67 percent), NGOs (63 percent), business (60 percent) and media (56 percent).

“The last decade has seen a loss of faith in traditional authority figures and institutions,” said Richard Edelman, president and CEO of Edelman. “More recently, people have lost confidence in the social platforms that fostered peer-to-peer trust. These forces have led people to shift their trust to the relationships within their control, most notably their employers.”

Check out the 2019 Edelman Trust Barometer Press Release to read more about the Barometer findings.