The COVID-19 pandemic has created both challenges and opportunities in the fast-moving consumer goods/consumer packaged goods sector. It has drastically impacted consumer shopping behavior and consumption habits globally – in every one of the 17 markets examined in our study, a plurality of consumers say that their shopping habits have changed over the course of the pandemic.

Using syndicated survey data from YouGov Profiles and BrandIndex in tandem with deep-dive custom research, YouGov’s International FMCG/CPG Report for 2021 investigates how attitudes and behaviors have shifted within each market. Find out which FMCG/CPG categories have prospered or suffered as a result and take away key insights around consumer intention as we explore what the future has in store for the sector.

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