As our members span all corners of the globe, PRCA APAC offers a series of interactive 90 minute On-Demand Training accessible across all time zones. Delegates view this online in a virtual training session.

We offer On-Demand Training in all disciplines in PR, from pitching for new business to social media, all the way through to finance and profitability.

Our courses cover introductory, intermediate, advanced levels, and personal skills.

Date/Time Event
03/10/2023
4:00 pm - 5:00 pm 		Launch of PRCA Guidelines on Environment Sustainability Claims
With sustainability at the forefront of global conversations, brands and corporations face unprecedented scrutiny over their sustainability credentials from a range of stakeholders. In this landscape, communications professionals play a pivotal role in helping organisations navigate the complex web of expectations and pressures.
04/10/2023
2:30 pm - 3:30 pm 		PRCA Australia Network: Navigating Regional Expansion and Mergers & Acquisitions Webinar
This webinar is your gateway to discovering invaluable insights that could redefine your business strategies and elevate your path to success.
04/10/2023
5:30 pm - 7:00 pm 		The Tweet-Suite: Using Twitter to turbo charge your PR and Communications Campaigns
The webinar will provide real-time walk-throughs of Twitter’s hidden capabilities and quirks that most social media managers are unaware of. Think you know Twitter? Think again.
05/10/2023
5:30 pm - 7:00 pm 		Getting Maximum Impact from a Disappearing PR and Communications Budget
The world for communication professionals is changing rapidly and new tools and techniques are emerging. Do you know what is available to help you deal with the challenging times?
10/10/2023
4:00 pm - 5:30 pm 		The Art of Self-Care for PR Pros
In conjunction with World Mental Health Day, this workshop is designed to help PR professionals prioritise self-care as an essential component of success in the industry.
10/10/2023
5:30 pm - 7:00 pm 		Getting to Grips with Grammar
Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes.
10/10/2023
10:00 pm - 11:30 pm 		Introduction to Writing for PR and Communications Practitioners
This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills.
11/10/2023
5:30 pm - 7:00 pm 		Managing an Integrated Communications Campaign
This 90-minute webinar takes delegates through how to design, implement and manage an integrated communications campaign in a way that gets meaningful results.
12/10/2023
5:30 pm - 7:00 pm 		Crisis Management in a Complex, Global Environment
Issues management in an international context has never been easy: what engages or excites in one part of the world can offend somewhere else; how do you maintain a single, clear voice across time zones and dispersed geographies?
17/10/2023
10:00 pm - 11:30 pm 		Running an Effective Political Campaign
This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.
18/10/2023
5:30 pm - 7:00 pm 		PR Agency Finances for Account Managers
This webinar provides client-facing team-leaders with an understanding of the financial machinery of public relations and public affairs consultancies.
19/10/2023
5:30 pm - 7:00 pm 		Gaining Coverage in a Digital Media World
Gaining coverage in the digital media is a vital skill set for any PR professional.
25/10/2023
2:00 pm - 3:30 pm 		Gender Equality in PR: Protecting Our Mental Wellbeing
It’s time to break down these barriers and create a more equitable and mentally healthier PR industry for everyone. Join us for a thought-provoking discussion as we uncover the intricate connections between gender equality and mental health within the industry.
01/11/2023
10:00 pm - 11:30 pm 		The Trusted Advisor: How to Win and Retain Clients’ Confidence
This webinar describes the behaviours which will help you become a trusted advisor as quickly as possible. You will learn how to plan and manage client relationships, how to make clients depend on your input, how to forge long-term relationships with B2B and B2C clients, how to use meetings as your showcase… and more.
02/11/2023
5:30 pm - 7:00 pm 		Influencer Relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
07/11/2023
5:30 pm - 7:00 pm 		Purposeful Communication and Communicating Purpose
We'll examine how purpose should relate to an organisation's strategy, mission, vision and values to deliver real business value.
08/11/2023
10:00 pm - 11:30 pm 		Creating Great B2B Social Media Campaigns
A popular myth is that social media doesn’t work effectively in B2B campaigns - but nothing could be further from the truth. In this webinar we reveal, through examples and case studies, how social media can increase the engagement of any B2B campaign.
09/11/2023
5:30 pm - 7:00 pm 		Producing Engaging Content in Public Sector Communications
The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.
14/11/2023
5:30 pm - 7:00 pm 		The Power of Emotions in PR and Communications
Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it's emotion, not reason, that drives much of life.
14/11/2023
10:00 pm - 11:30 pm 		The Right Way to use Facebook for PR and Communications
By venturing beyond the confines of a brand Page, you’ll see new ways of activating your comms strategies using Groups, Messenger, Events, Live Video, Stories and a whole load of other Facebook tools.
15/11/2023
5:30 pm - 7:00 pm 		LinkedIn for PR and personal branding
With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?
16/11/2023
5:30 pm - 7:00 pm 		Social Media in Public Affairs
There is no escaping social media and its impact on communications. But how has it affected public affairs and how is it used in public affairs campaigns?
22/11/2023
10:00 pm - 11:30 pm 		Successful Meetings
Meetings are the only time when we become real, 3D human beings in the eyes of our clients or managers. It’s worth taking time and trouble to make sure people say: ‘That was a great meeting!’ and mean it.
05/12/2023
5:30 pm - 7:00 pm 		Using Video in Social Media for PR and Communications
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
06/12/2023
10:00 pm - 11:30 pm 		Social Media 3.0: exploiting the latest tools and techniques
This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
12/12/2023
5:30 pm - 7:00 pm 		Ethics in PR and Communications
The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.
12/12/2023
5:30 pm - 7:00 pm 		Introduction to Google Analytics for PR and Communications
This basic overview of Google Analytics and Google Webmasters Tools will give attendees a sense of what they can achieve with the masses of useful data they provide to improve the work they do for clients.
31/01/2024
5:30 pm - 7:00 pm 		Getting to Grips with Grammar
Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes.