As our members span all corners of the globe, PRCA APAC offers a series of interactive 90 minute On-Demand Training accessible across all time zones. Delegates view this online in a virtual training session.

We offer On-Demand Training in all disciplines in PR, from pitching for new business to social media, all the way through to finance and profitability.

Our courses cover introductory, intermediate, advanced levels, and personal skills.

Date/Time Event
6:30 pm - 8:00 pm
Getting to Grips with Grammar
Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes.
11:00 pm - 11:59 pm
Introduction to Writing for PR and Communications Practitioners
This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills.
6:30 pm - 8:00 pm
Measuring and Evaluating PR Campaigns
PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of measuring the impact of a PR campaign and it is clear that effective evaluation of PR is a vital piece of knowledge for a PR practitioner. This PRCA Webinar is an intensive and highly practical session.
11:00 pm - 11:59 pm
How to Manage your Time and Workload more Effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
6:30 pm - 8:00 pm
Introduction to Google Analytics for PR and Communications
This basic overview of Google Analytics and Google Webmasters Tools will give attendees a sense of what they can achieve with the masses of useful data they provide to improve the work they do for clients.
11:00 pm - 11:59 pm
Harnessing the power of twitter for PR and Communications
This webinar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.
11:00 pm - 11:59 pm
Women in Senior Leadership: A guide to taking charge of your career
This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into the boardroom. This course will help you develop the right skillsand attitudes to reach the very top of the career ladder.
6:30 pm - 8:00 pm
Successful Media Messages
This webinar offers tried-and-tested techniques for generating creative messages that work. Some are drawn from the world of advertising, others from best practice in UK and US PR companies.
6:30 pm - 8:00 pm
LinkedIn for PR and personal branding
With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?
6:30 pm - 8:00 pm
Implementing A Social Media Audit
This PRCA workshop – “Implementing a Social Media Audit” answers all those questions, ensures you get the best bang for your buck, highlights how to get the highest level of engagement and ensures that you never have to work under false impressions of follower numbers.
11:00 pm - 11:59 pm
Making Great PR Campaigns with Instagram
This PRCA webinar takes you through how to get the most out of Instagram for your PR campaigns ensuring significant presence, engagement and sharing of your content amongst target audiences.
5:30 pm - 7:00 pm
Developing a digital strategy
Increasingly clients are asking PRs to engage in PR campaigns and tactics in the digital arena. But with the social media field being vastly different from traditional PR, and the media evolving rapidly, how do we advise the client? This one day PRCA session reveals the thinking and tools behind developing a digital strategy.
11:00 pm - 11:59 pm
How does SEO work? A guide for PR and Communications Practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
6:30 pm - 8:00 pm
Understanding Finance
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader.
11:00 pm - 11:59 pm
Climbing the PR and Communications Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.