As our members span all corners of the globe, PRCA APAC offers a series of interactive 90 minute On-Demand Training accessible across all time zones. Delegates view this online in a virtual training session.

We offer On-Demand Training in all disciplines in PR, from pitching for new business to social media, all the way through to finance and profitability.

Our courses cover introductory, intermediate, advanced levels, and personal skills.

Date/Time Event
05/03/2024
6:30 pm - 8:00 pm
Building an Internal Communications Campaign that Works
This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign.
05/03/2024 - 06/03/2024
11:00 pm - 12:30 am
The Right Way to use Facebook for PR and Communications
By venturing beyond the confines of a brand Page, you’ll see new ways of activating your comms strategies using Groups, Messenger, Events, Live Video, Stories and a whole load of other Facebook tools.
06/03/2024 - 07/03/2024
11:00 pm - 12:30 am
Running Effective Political Campaigns: Influence the Political Agenda
Many organisations have no strategy for dealing with or interacting with politicians, and only turn to public affairs when they face a crisis. The most effective organisations play an active role in the political world, building alliances and promoting their issues. This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.
07/03/2024
6:30 pm - 8:00 pm
Crisis Management – Practical tips for reputation, recovery and rebuilding
This webinar will provide practical advice on both the short term crisis communication plan and the vital work on long term recovery. Trainer Amanda Coleman is the author of Crisis Communication Strategies: How to prepare in advance, respond effectively and recover in full published by Kogan Page.
12/03/2024
6:30 pm - 8:00 pm
The Diversity Dividend: Beyond the tickbox to business performance and self-knowledge
This new webinar will unlock some of the latest data on performance gains, and, best practice to drive inclusion within your own teams and organisations.
14/03/2024
6:30 pm - 8:00 pm
The Tweet-Suite: Using Twitter to turbo charge your PR and Communications Campaigns
The webinar will provide real-time walk-throughs of Twitter’s hidden capabilities and quirks that most social media managers are unaware of.
21/03/2024
6:30 pm - 8:00 pm
Producing Engaging Content in Public Sector Communications
The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.
26/03/2024
7:00 pm - 8:30 pm
Navigating the Paid Marketing Landscape in 2024 and Beyond - Part 1
The course keeps in mind anyone who has an interest in how paid media could help them increase the reach and effectiveness of their online content campaigns.
28/03/2024
6:30 pm - 8:00 pm
Successful Media Relations
This online seminar explains the increasing value of personal rapport with key media and describes how to establish relationships with journalists and editors, and how to maintain them. It talks about what journalists want and don’t want; their working environment; what is news and what makes a story; how to pitch a story successfully; what to offer media outlets when they are interested; the value of pictures and clips; how to resolve problems; and how to become a trusted PR contact.
02/04/2024
6:30 pm - 8:00 pm
Gaining Coverage in a Digital Media World
With MailOnline, the world's largest English-language newspaper website reaching 229 million monthly global unique browsers and with the Huffington Post generating over one million comments on its site a month there is no doubt about it – online news is more popular than traditional newspapers.
02/04/2024
9:00 pm - 10:30 pm
Navigating the Paid Marketing Landscape in 2024 and Beyond - Part 2
The course keeps in mind anyone who has an interest in how paid media could help them increase the reach and effectiveness of their online content campaigns.
03/04/2024 - 04/04/2024
11:00 pm - 12:30 am
How to Manage your Time and Workload more Effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
10/04/2024
6:30 pm - 8:00 pm
Creating Great B2B Social Media Campaigns
In this webinar we reveal, through examples and case studies, how social media can increase the engagement of any B2B campaign. From developing a strategy to implementing dozens of tactics that are proven to work in this arena, including corporate blogs, Twitter, Adwords, streaming and much, much more, we show how you can improve engagement and increase ROI for even the toughest B2B audience.
11/04/2024
6:30 pm - 8:00 pm
Implementing A Social Media Audit
The webinar is ideal for account executives, account managers, PR managers and social media managers and anyone responsible for social media operations or campaigns.
18/04/2024
9:00 pm - 10:30 pm
Balancing Family and Career
In just one hour, this engaging session will equip you with impactful tools to find harmony between your career aspirations and your family commitments.
23/04/2024
6:30 pm - 8:00 pm
Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
01/05/2024
6:30 pm - 8:00 pm
The Power of Emotions in PR and Communications
Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it's emotion, not reason, that drives much of life. There could not be a more important topic for PR practitioners. For emotions influence not only how we feel, but what we believe and how we behave.
02/05/2024
6:30 pm - 8:00 pm
Social Media in Public Affairs
There is no escaping social media and its impact on communications. But how has it affected public affairs and how is it used in public affairs campaigns? This webinar will discuss the development of social media in public affairs and how it is being used.
02/05/2024
10:00 pm - 11:30 pm
Digital Landscape for PR and Communications - Part 1
Learn the secrets to producing videos that not only captivate but also drive engagement, ensuring your brand resonates with its audience.
07/05/2024
6:30 pm - 8:00 pm
Crisis Management in a Complex, Global Environment
How do you communicate in an inclusive and global way, when local laws and traditions exclude entire communities? And how do we address some of the bigger, more pervasive issues that demand companies question their historical and current roles in the world?
08/05/2024
5:00 pm - 6:00 pm
The Three Pillars of Great Presentations (AUSTRALIA)
Whether you are starting out presenting or are an accomplished presenter, you will leave with some valuable practical hints and tips on how to improve your presentations and how best to prepare.
08/05/2024
6:30 pm - 8:00 pm
Your Role in New Business Pitching
This seminar offers A to Z recommendations on setting a pitching strategy, winning a competitive advantage at all five stages, and landing the business.
09/05/2024
6:30 pm - 8:00 pm
Influencer Relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
09/05/2024
10:00 pm - 11:30 pm
Digital Landscape for PR and Communications - Part 2
Unlock the power of hashtags, ensuring your content is easily discoverable and primed for share-ability. As we navigate through various digital channels, including SEO, social media (both paid and earned), and digital advertising, gain actionable insights to optimize each platform for maximum impact.
14/05/2024 - 15/05/2024
11:00 pm - 12:30 am
Behavioural Economics – The science behind successful PR
This online seminar describes the discoveries of BE and how we can use them in winning new business and in making our client relationships more profitable and longer-lasting.
16/05/2024
6:30 pm - 8:00 pm
LinkedIn for PR and personal branding
With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?
22/05/2024
6:30 pm - 8:00 pm
Unleash Your Creativity
Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team.
05/06/2024
6:30 pm - 8:00 pm
Social Media 3.0: exploiting the latest tools and techniques
Optimise the effectiveness of your social media activity with proven tips for creating compelling content. This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
06/06/2024
6:30 pm - 8:00 pm
Crisis Management in a Complex, Global Environment
How do you communicate in an inclusive and global way, when local laws and traditions exclude entire communities? And how do we address some of the bigger, more pervasive issues that demand companies question their historical and current roles in the world?
11/06/2024
6:30 pm - 8:00 pm
Harnessing AI Ethically for Competitive Advantage
This course looks at the importance of fourth generation tools such as AI and machine learning (ML) and the impact they are having on the evolving job function of communications across all sectors and geographies.
13/06/2024
6:00 pm - 7:30 pm
Using Video in Social Media for PR and Communications - Part 1
In part 1 of ‘Using Video for Social Media’ we look at the trends in shortform videos across platforms like TikTok, Insta and Snapchat. We explore a variety of styles of video, whether for brand marketing, internal communications, news or corporate events. We conclude with a close look at the pre-production process, from creating a brief to preparing for the shoot.
20/06/2024
6:00 pm - 7:30 pm
Using Video in Social Media for PR and Communications - Part 2
In part 2 of ‘Using Video for Social Media’ we share our insights into the techniques of video creation, including framing, lighting, camera angles and shot sequences. We then look at how to bring everything together in post-production to create the final, polished video. We finish with a look into the future and the AI tools that are giving everyone access to sophisticated video production.
20/06/2024
6:00 pm - 7:30 pm
Using Video in Social Media for PR and Communications - Part 2
In part 2 of ‘Using Video for Social Media’ we share our insights into the techniques of video creation, including framing, lighting, camera angles and shot sequences. We then look at how to bring everything together in post-production to create the final, polished video. We finish with a look into the future and the AI tools that are giving everyone access to sophisticated video production.
25/06/2024 - 26/06/2024
11:00 pm - 12:30 am
Social Media Metrics
Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, Linkedin or the myriad of other platforms available. But how do you truly measure your activity?