As our members span all corners of the globe, PRCA APAC offers a series of interactive 90 minute On-Demand Training accessible across all time zones. Delegates view this online in a virtual training session.

We offer On-Demand Training in all disciplines in PR, from pitching for new business to social media, all the way through to finance and profitability.

Our courses cover introductory, intermediate, advanced levels, and personal skills.

Date/Time Event
27/01/2022
11:00 pm - 11:59 pm
Developing a Strategic Mindset
Strategic thinking is a skill. Having a strategic mindset is one of the most important attributes for any successful PR practitioner. Sometimes it’s his natural flair but most of the time it’s a learned skill. Either way it is vital to every PR practitioner has a strategic mindset.
01/02/2022
11:00 pm - 11:59 pm
Successful Media Messages
This webinar offers tried-and-tested techniques for generating creative messages that work.
02/02/2022
6:30 pm - 8:00 pm
Managing an Integrated Communications Campaign
This 90-minute webinar takes delegates through how to design, implement and manage an integrated communications campaign in a way that gets meaningful results.
03/02/2022
6:30 pm - 8:00 pm
LinkedIn for PR and personal branding
With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?
08/02/2022
6:30 pm - 8:00 pm
Understanding Finance
This online course provides an overview of the key aspects of finance including purpose and workings of the management accounts and annual financial statements and various factors to consider in order to feel comfortable with how they are presented and what they are telling the reader.
09/02/2022
6:30 pm - 8:00 pm
How does SEO work? A guide for PR and Communications Practitioners
SEO has become one of the most widely discussed topics in PR circles. However, many PR professionals remain unaware of exactly how search works - or how SEO techniques might be realistically incorporated into a PR programme.
10/02/2022
11:00 pm - 11:59 pm
Measuring and Evaluating PR Campaigns
This PRCA Webinar is an intensive and highly practical session.
16/02/2022
6:30 pm - 8:00 pm
Climbing the PR and Communications Career Ladder
This interactive online course will teach you how to develop skills and personal qualities to help you progress up the PR ladder.
22/02/2022
6:30 pm - 8:00 pm
Creating and Curating Compelling Content for Social Media
This comprehensive workshop looks at the importance of providing engaging content to your fans and followers, to increase the virality of your messages and content, and energise your campaign across the social media universe.
01/03/2022
11:00 pm - 11:59 pm
The Right Way to use Facebook for PR and Communications
This online course sets out the different ways that public relations professionals could and should be leveraging the multitude of features that Facebook offers.
02/03/2022
6:30 pm - 8:00 pm
Crisis Management – Practical tips for reputation, recovery and rebuilding
This webinar will provide practical advice on both the short term crisis communication plan and the vital work on long term recovery.
03/03/2022
6:30 pm - 8:00 pm
Building an Internal Communications Campaign that Works
This webinar is designed for beginner-to-intermediate communicators. It will give you the knowledge and confidence to develop a low-cost, effective internal communications and engagement campaign
09/03/2022
6:30 pm - 8:00 pm
Purposeful Communication and Communicating Purpose
Even a cursory review of recent PR awards might suggest that a campaign needs to be ‘purposeful’ to have a chance of winning one of those coveted awards? But with growing concerns about 'woke washing' and questions being asked about whether Purpose is just the latest trend, we'll challenge the idea that Purpose is actually new.
17/03/2022
6:30 pm - 8:00 pm
Producing Engaging Content in Public Sector Communications
The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.
22/03/2022
6:30 pm - 8:00 pm
The Tweet-Suite: Using Twitter to turbo charge your PR and Communications Campaigns
This course will use live walk-throughs, existing case-studies and group exercises to demonstrate the range of possibilities that Twitter can bring to your PR campaigns.
31/03/2022
6:30 pm - 8:00 pm
Ethics in PR and Communications
The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.
06/04/2022
6:30 pm - 8:00 pm
Gaining Coverage in a Digital Media World
With MailOnline, the world's largest English-language newspaper website reaching 229 million monthly global unique browsers and with the Huffington Post generating over one million comments on its site a month there is no doubt about it – online news is more popular than traditional newspapers.
07/04/2022
11:00 pm - 11:59 pm
Digital Landscape for PR and Communications
This webinar examines the landscape against which the PR profession must now operate.
13/04/2022
11:00 pm - 11:59 pm
How to Manage your Time and Workload more Effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
19/04/2022
6:30 pm - 8:00 pm
Creating Great B2B Social Media Campaigns
From developing a strategy to implementing dozens of tactics that are proven to work in this arena, including corporate blogs, Twitter, Adwords, streaming and much, much more, we show how you can improve engagement and increase ROI for even the toughest B2B audience.
21/04/2022
6:30 pm - 8:00 pm
Successful Meetings
How often do you hear someone say: ‘That was a great meeting!’ and mean it? We all agree that there are too many meetings… but is that right? Maybe there are too many pointless meetings: we all waste our time, there is no clear objective, everyone says too much or no-one says anything, and there is no real outcome.
26/04/2022
6:30 pm - 8:00 pm
Implementing a Social Media Audit
This PRCA workshop – “Implementing a Social Media Audit” answers all those questions, ensures you get the best bang for your buck, highlights how to get the highest level of engagement and ensures that you never have to work under false impressions of follower numbers.
28/04/2022
6:30 pm - 8:00 pm
Navigating the Paid Marketing Landscape in 2022 and Beyond
Anyone who has an interest in how Paid Media could help them increase the reach and effectiveness of their online content campaigns. 
03/05/2022
6:30 pm - 8:00 pm
The Power of Emotions in PR and Communications
Poets, artists, and historians – let alone psychologists such as Freud and Jung – have appreciated the role of emotions for millennia. Yet in the last quarter of a century, neuroscientists have been able to prove – and explore – what their predecessors could only surmise: that it's emotion, not reason, that drives much of life.
04/05/2022
11:00 pm - 11:59 pm
Crisis Management in a Complex, Global Environment
Issues management in an international context has never been easy: what engages or excites in one part of the world can offend somewhere else; how do you maintain a single, clear voice across time zones and dispersed geographies? But in the last few years it’s like the world got bigger and more complex. Primarily, a global pandemic hit.
04/05/2022
11:00 pm - 11:59 pm
Social Media Metrics
Social media. Everyone is doing some form of campaign, everyone has some form of presence, be it Twitter, Facebook, Linkedin or the myriad of other platforms available. This Webinar shows you exactly what is available and what social media metrics you should deploy.
10/05/2022
11:00 pm - 11:59 pm
Social Media in Public Affairs
There is no escaping social media and its impact on communications. But how has it affected public affairs and how is it used in public affairs campaigns? This webinar will discuss the development of social media in public affairs and how it is being used.
12/05/2022
6:30 pm - 8:00 pm
Unleash Your Creativity
Creativity is the one of the most valued skills in business. How much training have your and your teams had in techniques, brainstorm facilitation, generating & nurturing ideas? This training guarantees you’ll walk away with a toolkit of idea-generating techniques and a raft ways to overcome creative burnout individually and as a team.
17/05/2022
6:30 pm - 8:00 pm
Your Role in New Business Pitching
This seminar offers A to Z recommendations on setting a pitching strategy, winning a competitive advantage at all five stages, and landing the business.
24/05/2022
11:00 pm - 11:59 pm
Behavioural Economics – The science behind successful PR
This online seminar describes the discoveries of BE and how we can use them in winning new business and in making our client relationships more profitable and longer-lasting.
26/05/2022
6:30 pm - 8:00 pm
How to Write a Winning Award Entry
This course will be run by Victoria Tomlinson, chief executive of Next-Up who has been a judge for many prestigious awards – read her blog 10 inside secrets to winning an award – from the judges.
01/06/2022
11:00 pm - 11:59 pm
Getting Maximum Impact from a Disappearing PR and Communications Budget
The online seminar will take you through the ways to develop public relations on a shoestring but still make an impact and to see the opportunities that lie in front of you.
07/06/2022
11:00 pm - 11:59 pm
Ethics in PR and Communications
The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.
09/06/2022
6:30 pm - 8:00 pm
Using Video in Social Media for PR and Communications
With an increasing amount of video being viewed online, particularly shared through social media, it is now more important than ever for PR to take ownership of the creation and seeding of engaging branded content.
15/06/2022
11:00 pm - 11:59 pm
Producing Engaging Content in Public Sector Communications
The online seminar will take you through ways to produce engaging content for your public sector communications and making the most of the opportunities.
16/06/2022
11:00 pm - 11:59 pm
Introduction to Public Affairs
The PRCA is offering a course for those who would like to gain an insight into public affairs work.
21/06/2022
6:30 pm - 8:00 pm
Harnessing AI Ethically for Competitive Advantage
This course looks at the importance of fourth generation tools such as AI and machine learning (ML) and the impact they are having on the evolving job function of communications across all sectors and geographies.
22/06/2022
11:00 pm - 11:59 pm
Running an Effective Political Campaign
This course will explore the strategies and approaches available to communications professionals who want to run a campaign designed to influence the political agenda.
23/06/2022
6:30 pm - 8:00 pm
Influencer Relations
Increase the effectiveness of your influencer outreach by coming along to our Influencer Relations Best Practice webinar.
30/06/2022
11:00 pm - 11:59 pm
The Trusted Advisor: How to Win and Retain Clients’ Confidence
This webinar describes the behaviours which will help you become a trusted advisor as quickly as possible. You will learn how to plan and manage client relationships, how to make clients depend on your input, how to forge long-term relationships with B2B and B2C clients, how to use meetings as your showcase… and more.
05/07/2022
11:00 pm - 11:59 pm
Crisis PR and Communications in a Digital World
This workshop examines the trends behind the new type of PR crisis. How does it look? What shape does it take as the crisis unfolds and, most importantly, what are the strategies and tactics you need to deploy in order to manage the issue or crisis successfully in this digital world.
06/07/2022
6:30 pm - 8:00 pm
Getting to Grips with Grammar
Good writing depends on flawless grammar. Ensure your credibility stays high for every word you write with this practical and lively session. This webinar will refresh your skills and help you avoid embarrassing mistakes.
06/07/2022
11:00 pm - 11:59 pm
Introduction to Writing for PR and Communications Practitioners
This webinar is ideal for people new to writing for PR and communications and those who want to brush up on their core skills.
12/07/2022
6:30 pm - 8:00 pm
Measuring and Evaluating PR Campaigns
PR is coming under increasing scrutiny from clients and management to be accountable and prove its worth. At the same time some of the traditional methods of evaluating a PR campaign are being dismissed as lightweight and ineffective. Add in to the mix the many new theories and methods of measuring the impact of a PR campaign and it is clear that effective evaluation of PR is a vital piece of knowledge for a PR practitioner. This PRCA Webinar is an intensive and highly practical session.
13/07/2022
11:00 pm - 11:59 pm
How to Manage your Time and Workload more Effectively
This online course will help you become more streamlined in the way that you work, offering practical advice to help navigate through today’s busy and often stressful professional environment and get more of the important tasks done.
14/07/2022
6:30 pm - 8:00 pm
Introduction to Google Analytics for PR and Communications
This basic overview of Google Analytics and Google Webmasters Tools will give attendees a sense of what they can achieve with the masses of useful data they provide to improve the work they do for clients.
19/07/2022
11:00 pm - 11:59 pm
Harnessing the power of twitter for PR and Communications
This webinar introduces attendees to Twitter, the fastest-growing and most talked-about social network of recent times. Twitter is a microblog service launched in 2006 which exploded in popularity in the past year, causing marketers and communicators all over the world to take notice.
20/07/2022
11:00 pm - 11:59 pm
Women in Senior Leadership: A guide to taking charge of your career
This online training session, created by GWPR together with ICCO for mid-career PR women, will help you develop your leadership skills. The session includes practical tips and guidance from senior PR women at the very top of their profession, who tell their story on how they succeeded in getting into the boardroom. This course will help you develop the right skillsand attitudes to reach the very top of the career ladder.
02/08/2022
6:30 pm - 8:00 pm
Successful Media Messages
This webinar offers tried-and-tested techniques for generating creative messages that work. Some are drawn from the world of advertising, others from best practice in UK and US PR companies.
04/08/2022
6:30 pm - 8:00 pm
LinkedIn for PR and personal branding
With more than 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network both for your organisation or clients, and for yourself personally as a professional?

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