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Date/Time Event
10:30 am - 12:00 pm
(IN-PERSON EVENT) Sourcing New Ingredients for Your Purpose-driven Communications
This workshop will help you explore creative ways to design your next purpose-driven communications campaign
4:00 pm - 5:00 pm
What brands should know before doing business in China
This workshop will provide insights on the current state of China’s communications industry, with emphasis on best practices in B2B communications within the market’s increasingly digital media mix. 
5:00 pm - 6:00 pm
How to Use Flexibility and Trust as a Foundation to Empower Others
Learn why having a seat at the table and leading a diverse team are just the first steps to belonging and inclusion.
5:00 pm - 6:00 pm
Good Media Writing for Challenging Topics
Writing for different formats (types of content) and audiences Sourcing, analysing and translating information (tackling challenging topics) Making content engaging Being creative and using trends Practical applications - task
2:00 pm - 3:00 pm
The Real Cost of a Crisis
Join PRCA APAC and SenateSHJ as we discuss the true implications of a crisis.
5:00 pm - 6:00 pm
Prepare your Spokesperson— Before a Crisis Hits
In this workshop, Arvee will discuss how to prepare your company and its spokesperson before a crisis hits.
8:00 am - 5:00 pm
Corporate Affairs Forum
The 2023 Corporate Affairs Forum will bring together top-flight practitioners for executive-led interactive engagement to explore the intricacies of this complex process.
5:00 pm - 6:00 pm
The Art of Storytelling in PR
In this workshop, you will understand how to be an avid storyteller, the Dos and Don'ts of the flow, and the strategies to win over and connect with varied audiences, as evoking positive associations of your brand with your audience is the key to ultimate success.
5:00 pm - 6:00 pm
The Role of PR in Brand Reputation Management
Madelyn will discuss how corporations should incorporate their communications and public relations teams in high-level strategy planning, as well as why and what skills PR practitioners need to be masterful consultants.