A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC

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A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC Two PRCA talk sessions looked at ways multinationals can become more nuanced in their approach to a…

Murdoch University Celebrates 50 Years

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Join us in celebrating 50 years of Murdoch University, a place of continuous innovation and inclusivity. Discover how our campus has evolved from a sacred site of learning to a leader in environmental science, flexible…

Thriving Together: How Independent PR Agencies Can Grow and Succeed in Asia

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Author: Paul Gardner CEO, fresh accounting  In the fast-paced world of public relations, independent agencies face unique challenges and opportunities. As businesses increasingly seek tailored solutions and personalized service, independent PR companies have the chance…

The Future of PR: 5 Trends to Watch

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Author: Karine Lohitnavy  Midas PR For PR professionals, keeping a pulse on the trends that affect our industry is a survival skill in today’s fast-paced environment. At this year’s PROI Global Summit in vibrant Rio…

The power of personal branding: How Vietnamese influencers are shaping their online presence

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Author: Dr. Clāra Ly-Le EloQ Communications In the digital age, social media has become a cornerstone of modern communication, profoundly changing how we interact and share our lives with others. In Vietnam, social media usage…

Thanzyl Thajudeen urges media industry stakeholders to address key issues

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Author: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…

Outsourced CFO services: Empowering small and medium sized PR agencies for success

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Author: Paul Gardner CEO, fresh accounting  Small and medium enterprises (SMEs) play a crucial role in driving economic growth and innovation globally. When we think of PR agencies, a significant number of PRCA members are…

Maximizing PR impact: Unveiling effective evaluation methods

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Author: Dr. Clāra Ly-Le EloQ Communications In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward…

The keys to a successful transition to active consumer insights

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Author: Dr. Clāra Ly-Le EloQ Communications In my previous blog post, we explored how consumer intelligence has transitioned from passive social listening to active consumer insights. Today, we’ll dive deeper into the keys that unlock a successful…

Unveiling COVID-19 news in Vietnam: A peek behind the media curtain

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Author: Dr. Clāra Ly-Le EloQ Communications The way information about health issues is presented in the media holds immense power. In the midst of a global pandemic like COVID-19, this influence becomes even more critical.…

The evolution of consumer intelligence in a digital world

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Author: Dr. Clāra Ly-Le EloQ Communications In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is…

TriOn & Co Turns 1!

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Author:  Charu Srivastava, Marion Ang and Joel Lah TriOn & Co TriOn & Co (TriOn), a strategic communications consultancy founded by Charu Srivastava, Marion Ang and Joel Lah, marked its first anniversary on 2 March…