Outsourced CFO services: Empowering small and medium sized PR agencies for success

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Author: Paul Gardner CEO, fresh accounting  Small and medium enterprises (SMEs) play a crucial role in driving economic growth and innovation globally. When we think of PR agencies, a significant number of PRCA members are…

Maximizing PR impact: Unveiling effective evaluation methods

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Author: Dr. Clāra Ly-Le EloQ Communications In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward…

The keys to a successful transition to active consumer insights

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Author: Dr. Clāra Ly-Le EloQ Communications In my previous blog post, we explored how consumer intelligence has transitioned from passive social listening to active consumer insights. Today, we’ll dive deeper into the keys that unlock a successful…

Unveiling COVID-19 news in Vietnam: A peek behind the media curtain

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Author: Dr. Clāra Ly-Le EloQ Communications The way information about health issues is presented in the media holds immense power. In the midst of a global pandemic like COVID-19, this influence becomes even more critical.…

The evolution of consumer intelligence in a digital world

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Author: Dr. Clāra Ly-Le EloQ Communications In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is…

TriOn & Co Turns 1!

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Author:  Charu Srivastava, Marion Ang and Joel Lah TriOn & Co TriOn & Co (TriOn), a strategic communications consultancy founded by Charu Srivastava, Marion Ang and Joel Lah, marked its first anniversary on 2 March…

5 simple strategies to build your personal brand

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Author: Emma Dale Co-Founder of Prospect and Transform Executive Coaching In PR and Comms, we work tirelessly to promote businesses, yet sometimes we forget to promote ourselves. It’s partly because ‘personal branding’ is one of…

Navigating the surge of misinformation and disinformation

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Author: Dr. Clāra Ly-Le EloQ Communications In the early 2000s, the world witnessed a profound shift in the way information is disseminated and consumed. The rise of the internet brought about the increased availability of…

B2B influencers strategy and management process

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Author: Valentine Do EloQ Communications The term “influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due…

From Bear to Bull: Crypto’s Media Landscape in 2023 and 2024

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Author: Samantha Yap YAP Global | CEO and Founder EOY COMMENTARY 2023 was a pivotal year for crypto, characterized by its resurgence after several setbacks in the previous year, including the FTX incident. While the…

Nurturing Tomorrow’s Leaders Amid Disconnection & Burnout

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Author: Jon Howard and Marion Ang (Committee members of PRCA Asia Pacific Workplace & Culture Group) This article was originally posted on PRovoke Media website. The PR industry is faced with a widening gap and…

Can PR help save the world?

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Author: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…