Crypto and Web3 Have a PR Problem

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Author: Samantha Yap YAP Global | CEO and Founder Web3 marketing strategies are on the rise but while the industry innovates, new marketing and PR rules are forming. Web3 and crypto founders face two major…

Perspectives: Cooperation between the public and private sectors benefits us all

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Author: Marg Joiner SenateSHJ | Partner (Auckland) The increased collisions between public and private sectors  The public and private sector have always co-existed, but in recent times they seem to be more closely intertwined.   I…

Perspectives: After two crisis surveys one key thing emerged as a company’s biggest reputation risk

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Author: Craig Badings SenateSHJ | Partner (Sydney) In one of his last speeches after eight years as the Australian Prudential Regulatory Authority (APRA) Chair, Wayne Byres, last month said that besides the requisite skills, knowledge…

5 ways to improve mental health in the PR industry

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Author: Adrian Bebbington-Wong Neurum Health | Marketing and Communications Lead We are in an industry where creativity is our primary asset, and our brains are the powerhouses. The reality, however, is that taking care of…

The Right Side of the Ethics Debate is the Only Choice

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Author: Matthew Taylor FTI Consulting | Senior Director Let’s face it, when it comes to ethics, the public relations and media sectors often cop a bad rap, but why? Is this because a few bad…

Brands need to rethink the APAC PR approach

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Author: Rajiv Menon Sling & Stone | Head of Singapore If I had a dollar for every time a client asked me to distribute a global press release in Asia-Pacific that had no relevance to…

Five ways to put Equality, Diversity and Inclusion into practice

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Author: Sai Roshini Daswani  PRCA APAC | Equality, Diversity and Inclusion Committee Member Sinclair | Director – Client Strategy, APAC Promoting equality, diversity and inclusion (EDI) in the workplace has been one of the most…