Genesis Partners announced as PRCA APAC’s Talent Partner

ASIA PACIFIC – 12th December 2024 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) has today announced Genesis Partners as new Talent Partner. Genesis Partners, is a market leader in recruitment and talent advisory…

A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC

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A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC Two PRCA talk sessions looked at ways multinationals can become more nuanced in their approach to a…

Murdoch University Celebrates 50 Years

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Join us in celebrating 50 years of Murdoch University, a place of continuous innovation and inclusivity. Discover how our campus has evolved from a sacred site of learning to a leader in environmental science, flexible…

Thriving Together: How Independent PR Agencies Can Grow and Succeed in Asia

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Author: Paul Gardner CEO, fresh accounting  In the fast-paced world of public relations, independent agencies face unique challenges and opportunities. As businesses increasingly seek tailored solutions and personalized service, independent PR companies have the chance…

PRCA APAC Relaunches Sustainability Group with New Committee to Drive Responsible Brand Communications Across the Region

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SINGAPORE,17th October 2024 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) today announced the relaunch of its Sustainability Group, a regional initiative designed to elevate the role of sustainability in PR and…

From Jargon to Stories – Distilling Narratives around Deep Tech

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As founders and communications professionals, how can we translate complex ideas and theories into powerful stories in our engagement with stakeholders like the media, potential customers, and investors? We brought together a founder, a communications…

The Future of PR: 5 Trends to Watch

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Author: Karine Lohitnavy  Midas PR For PR professionals, keeping a pulse on the trends that affect our industry is a survival skill in today’s fast-paced environment. At this year’s PROI Global Summit in vibrant Rio…

The power of personal branding: How Vietnamese influencers are shaping their online presence

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Author: Dr. Clāra Ly-Le EloQ Communications In the digital age, social media has become a cornerstone of modern communication, profoundly changing how we interact and share our lives with others. In Vietnam, social media usage…

Thanzyl Thajudeen urges media industry stakeholders to address key issues

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Author: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…

Outsourced CFO services: Empowering small and medium sized PR agencies for success

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Author: Paul Gardner CEO, fresh accounting  Small and medium enterprises (SMEs) play a crucial role in driving economic growth and innovation globally. When we think of PR agencies, a significant number of PRCA members are…