Vietnam’s 2024 digital landscape: Harnessing music, cinema, and slang for effective brand engagement

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Author: Dr. Clāra Ly-Le EloQ Communications In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers…

Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners

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Author: Dr. Clāra Ly-Le EloQ Communications As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting…

Exposing the Fakes: Tackling fake news and fake press releases

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Author: Dr. Clāra Ly-Le EloQ Communications In today’s digital era, misinformation spreads rapidly, eroding public trust and posing significant challenges for organizations. A particularly damaging form of misinformation is the dissemination of fake press releases,…

Elevating Reporting Game: Metrics that Drive Real Outcomes

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Author: Dr. Clāra Ly-Le EloQ Communications In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of…

Sport Marketing in Olympics 2024: Beyond Team Spirit

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Author: Thu Tran EloQ Communications Every time the Olympics take place, social discussions heat up more than ever. The recent Paris Olympics not only featured intense and spectacular competitions among athletes from various countries but…

How To Prevent Influencer Crisis

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Author: Le Nguyen EloQ Communications Influencer Marketing in Vietnam is experiencing explosive growth. According to the latest report by Statista, spending on this activity is projected to reach $87.02 million in 2024 and continue to…

Top 3 Marketing Trends in 2024

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Author: Thu Tran EloQ Communications The first half of 2024 has passed with full of fluctuations from economic to political and social. In that context, the marketing industry in Vietnam is also constantly transforming and…

Genesis Partners announced as PRCA APAC’s Talent Partner

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 ASIA PACIFIC – 17th December 2024 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) has today announced Genesis Partners as new Talent Partner. Genesis Partners, is a market leader in recruitment, executive search…

A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC

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A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC Two PRCA talk sessions looked at ways multinationals can become more nuanced in their approach to a…

Murdoch University Celebrates 50 Years

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Join us in celebrating 50 years of Murdoch University, a place of continuous innovation and inclusivity. Discover how our campus has evolved from a sacred site of learning to a leader in environmental science, flexible…