The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

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A Brief Overview of Vietnam’s PR industry

Author: Dr. Clāra Ly-Le EloQ Communications Being a relatively new industry in Vietnam, records on the emergence of public relations practices in Vietnam are extremely limited. However, the following sources shed some light on the development of…

AI in Public relations: Powerful, but is it ethical?

Author: Dr. Clāra Ly-Le EloQ Communications Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some…

Corporate Affairs Forum – Purchase Successful

Thank you for purchasing your ticket to the Corporate Affairs Forum. More details and full agenda to follow. Please email us at [email protected] for all queries including: Requesting a receipt Exploring sponsorship Discounted entry to…

PRCA APAC Launches Public Affairs Group to Strengthen Policy and Geoeconomic Insights Among Members

PRCA APAC Launches Public Affairs Group to Strengthen Policy and Geoeconomic Insights Among Members  Singapore, 4 June – The Public Relations and Communications Association Asia Pacific (PRCA APAC) is proud to announce the launch of…

Filipino and Malaysian media outlets show high confidence in Chinese Automotive Brands, According to CARMA’s Latest Research

CARMA, the leading technology and consulting company, has released the second part of its ‘Driving Change Series’ study, which presents an analysis surrounding the Automotive industry, hyper focusing on the incoming Chinese brands in the APAC…

PR Guidance for Startups: From Launch to Scale

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Written by Ivy Nhi Chau, CEO & Founder of Ivy+Partners, a communications consultancy in Vietnam, Member of Tech Group, PRCA APAC Let me tell you one fact I’ve learned from working closely with startup founders…

Vietnam’s 2024 digital landscape: Harnessing music, cinema, and slang for effective brand engagement

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Author: Dr. Clāra Ly-Le EloQ Communications In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers…

Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners

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Author: Dr. Clāra Ly-Le EloQ Communications As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting…

Exposing the Fakes: Tackling fake news and fake press releases

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Author: Dr. Clāra Ly-Le EloQ Communications In today’s digital era, misinformation spreads rapidly, eroding public trust and posing significant challenges for organizations. A particularly damaging form of misinformation is the dissemination of fake press releases,…

Elevating Reporting Game: Metrics that Drive Real Outcomes

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Author: Dr. Clāra Ly-Le EloQ Communications In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of…

Sport Marketing in Olympics 2024: Beyond Team Spirit

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Author: Thu Tran EloQ Communications Every time the Olympics take place, social discussions heat up more than ever. The recent Paris Olympics not only featured intense and spectacular competitions among athletes from various countries but…

How To Prevent Influencer Crisis

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Author: Le Nguyen EloQ Communications Influencer Marketing in Vietnam is experiencing explosive growth. According to the latest report by Statista, spending on this activity is projected to reach $87.02 million in 2024 and continue to…