The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

What changing client briefs say about the future of B2B tech communications

Author: Caroline Hsu, Managing Director APAC, The Hoffman Agency For seasoned users of the internet, the chronology of our era divides into two ages: BG and AG – before and after Google and the year…

Balance: Traditional and Modern Legal Marketing

Author: Jaayaa A Kumarr, Regional Practice Manager, DFDL For seasoned users of the internet, the chronology of our era divides into two ages: BG and AG – before and after Google and the year 1998 marks…

Why PR professionals need to join PRCA Thailand

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Author: Karin Lohitnavy, Chairperson PRCA Thailand Last year marked the official launch of the Public Relations and Communications Association (PRCA) Thailand. For many of those who work in PR, it was a major milestone in…

Three steps PR professionals can take to Break the Bias  

This year, International Women’s Day is drawing attention to the deliberate or unconscious bias that makes it difficult for women to advance their careers. With this in mind, we asked PRCA members across the world,…

Don’t go top-down to break the gender bias. Go inside out. 

This year, International Women’s Day is drawing attention to the deliberate or unconscious bias that makes it difficult for women to advance their careers. With this in mind, we asked PRCA members across the world,…

Placing gender equality at the heart of company culture 

This year, International Women’s Day is drawing attention to the deliberate or unconscious bias that makes it difficult for women to advance their careers. With this in mind, we asked PRCA members across the world,…

Four ways to elevate women’s voices and make the PR industry a level-playing field

This year, International Women’s Day is drawing attention to the deliberate or unconscious bias that makes it difficult for women to advance their careers. With this in mind, we asked PRCA members across the world,…

PRCA APAC Future Leaders Award 2021 Entry: Marissa Gross, Mutant Communications

The annual PRCA APAC Future Leader award for Insight saw PR and communications practitioners aged 30 and under enter essays of up to 1,000 words, responding to the following brief: Reputation is no longer something…

The Rise of PR

Thailand’s PR industry meets the demands of modern business and society, and the result is another year of growth

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  BANGKOK, December 2, 2021 – Today, key members of Thailand’s communications and PR network met for the inaugural event of the kingdom’s Public Relations and Communications Association (PRCA), the first time in history the…

One Non-PR Skill That Has Helped Me in My PRecious Journey

Being a successful PR practitioner entails more than just good writing chops and the gift of gab. In fact, a number of successful PR practitioners didn’t exactly graduate with a communications degree in university, but…

Common PR Mistakes Companies Make

When done strategically, PR can serve as a competitive advantage that can help bolster engagement and convert leads to customers without breaking the bank. Unfortunately, a number of organisations continue to commit mistakes that derail…

No more quick fixes: Why PR needs to see mental health as a cultural issue

PR has always been fast-paced, which is good and bad. All too often, it burns people out. Until very recently, the industry saw this as quite normal. The idea that our working environment could be…