The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Tech Reset: Recalibrating PR tactics

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The news headlines warn us of an impending global recession, spearheaded by technology companies that are cutting costs and doing mass layoffs. Is there a silver lining and opportunities as the industry recalibrates in 2023?…

How to take advantage of tradeshows in China – post COVID opening

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Author: Mike Golden CEO | Brandigo China As the host of some of the APAC region’s most significant tradeshows, China has always been a vital stop for B2B exhibitions and brand experiences prior to the…

5 PR trends to watch out for in 2023

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Author: Thanzyl Thajudeen Mark & Comm Ltd | Founder The world went onto this decade with some unprecedented events that will continue to challenge the status quo, and this year is no different. With dramatic…

Crypto and Web3 Have a PR Problem

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Author: Samantha Yap YAP Global | CEO and Founder Web3 marketing strategies are on the rise but while the industry innovates, new marketing and PR rules are forming. Web3 and crypto founders face two major…

Perspectives: Cooperation between the public and private sectors benefits us all

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Author: Marg Joiner SenateSHJ | Partner (Auckland) The increased collisions between public and private sectors  The public and private sector have always co-existed, but in recent times they seem to be more closely intertwined.   I…

Perspectives: After two crisis surveys one key thing emerged as a company’s biggest reputation risk

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Author: Craig Badings SenateSHJ | Partner (Sydney) In one of his last speeches after eight years as the Australian Prudential Regulatory Authority (APRA) Chair, Wayne Byres, last month said that besides the requisite skills, knowledge…

5 ways to improve mental health in the PR industry

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Author: Adrian Bebbington-Wong Neurum Health | Marketing and Communications Lead We are in an industry where creativity is our primary asset, and our brains are the powerhouses. The reality, however, is that taking care of…

The Right Side of the Ethics Debate is the Only Choice

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Author: Matthew Taylor FTI Consulting | Senior Director Let’s face it, when it comes to ethics, the public relations and media sectors often cop a bad rap, but why? Is this because a few bad…

Brands need to rethink the APAC PR approach

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Author: Rajiv Menon Sling & Stone | Head of Singapore If I had a dollar for every time a client asked me to distribute a global press release in Asia-Pacific that had no relevance to…

Five ways to put Equality, Diversity and Inclusion into practice

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Author: Sai Roshini Daswani  PRCA APAC | Equality, Diversity and Inclusion Committee Member Sinclair | Director – Client Strategy, APAC Promoting equality, diversity and inclusion (EDI) in the workplace has been one of the most…

The Southeast Asian Decade And The Role Of Strategic Communications

Author: Lars Voedisch, Forbes Councils Member, Founder & managing director at PRecious Communications; international comms & business growth advisor; startup expert; public speaker. This article was originally posted on Forbes’ website. Getty The last few years have definitely…

What changing client briefs say about the future of B2B tech communications

Author: Caroline Hsu, Managing Director APAC, The Hoffman Agency For seasoned users of the internet, the chronology of our era divides into two ages: BG and AG – before and after Google and the year…