The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Perspectives: Cooperation between the public and private sectors benefits us all

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Author: Marg Joiner SenateSHJ | Partner (Auckland) The increased collisions between public and private sectors  The public and private sector have always co-existed, but in recent times they seem to be more closely intertwined.   I…

Perspectives: After two crisis surveys one key thing emerged as a company’s biggest reputation risk

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Author: Craig Badings SenateSHJ | Partner (Sydney) In one of his last speeches after eight years as the Australian Prudential Regulatory Authority (APRA) Chair, Wayne Byres, last month said that besides the requisite skills, knowledge…

5 ways to improve mental health in the PR industry

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Author: Adrian Bebbington-Wong Neurum Health | Marketing and Communications Lead We are in an industry where creativity is our primary asset, and our brains are the powerhouses. The reality, however, is that taking care of…

The Right Side of the Ethics Debate is the Only Choice

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Author: Matthew Taylor FTI Consulting | Senior Director Let’s face it, when it comes to ethics, the public relations and media sectors often cop a bad rap, but why? Is this because a few bad…

Brands need to rethink the APAC PR approach

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Author: Rajiv Menon Sling & Stone | Head of Singapore If I had a dollar for every time a client asked me to distribute a global press release in Asia-Pacific that had no relevance to…

Five ways to put Equality, Diversity and Inclusion into practice

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Author: Sai Roshini Daswani  PRCA APAC | Equality, Diversity and Inclusion Committee Member Sinclair | Director – Client Strategy, APAC Promoting equality, diversity and inclusion (EDI) in the workplace has been one of the most…

The Southeast Asian Decade And The Role Of Strategic Communications

Author: Lars Voedisch, Forbes Councils Member, Founder & managing director at PRecious Communications; international comms & business growth advisor; startup expert; public speaker. This article was originally posted on Forbes’ website. Getty The last few years have definitely…

What changing client briefs say about the future of B2B tech communications

Author: Caroline Hsu, Managing Director APAC, The Hoffman Agency For seasoned users of the internet, the chronology of our era divides into two ages: BG and AG – before and after Google and the year…

Balance: Traditional and Modern Legal Marketing

Author: Jaayaa A Kumarr, Regional Practice Manager, DFDL For seasoned users of the internet, the chronology of our era divides into two ages: BG and AG – before and after Google and the year 1998 marks…

Why PR professionals need to join PRCA Thailand

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Author: Karin Lohitnavy, Chairperson PRCA Thailand Last year marked the official launch of the Public Relations and Communications Association (PRCA) Thailand. For many of those who work in PR, it was a major milestone in…

Three steps PR professionals can take to Break the Bias  

This year, International Women’s Day is drawing attention to the deliberate or unconscious bias that makes it difficult for women to advance their careers. With this in mind, we asked PRCA members across the world,…

Don’t go top-down to break the gender bias. Go inside out. 

This year, International Women’s Day is drawing attention to the deliberate or unconscious bias that makes it difficult for women to advance their careers. With this in mind, we asked PRCA members across the world,…