The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

PRCA APAC Future Leaders Award 2021 Entry: Marissa Gross, Mutant Communications

The annual PRCA APAC Future Leader award for Insight saw PR and communications practitioners aged 30 and under enter essays of up to 1,000 words, responding to the following brief: Reputation is no longer something…

The Rise of PR

Thailand’s PR industry meets the demands of modern business and society, and the result is another year of growth

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  BANGKOK, December 2, 2021 – Today, key members of Thailand’s communications and PR network met for the inaugural event of the kingdom’s Public Relations and Communications Association (PRCA), the first time in history the…

One Non-PR Skill That Has Helped Me in My PRecious Journey

Being a successful PR practitioner entails more than just good writing chops and the gift of gab. In fact, a number of successful PR practitioners didn’t exactly graduate with a communications degree in university, but…

Common PR Mistakes Companies Make

When done strategically, PR can serve as a competitive advantage that can help bolster engagement and convert leads to customers without breaking the bank. Unfortunately, a number of organisations continue to commit mistakes that derail…

No more quick fixes: Why PR needs to see mental health as a cultural issue

PR has always been fast-paced, which is good and bad. All too often, it burns people out. Until very recently, the industry saw this as quite normal. The idea that our working environment could be…

Mental Health as a Governing Objective rather than a Secondary Objective

Earlier in June 2021, we ran a survey at Vero to hear about how our team members across four countries were dealing with the new paradigm of consultancy work amid the pandemic threat and work-from-home…

Putting People First – Mental Health at Work

With almost an immediate and urgent move to a work-from-home setup, extended working hours, collapsing workspace, and home barriers, mental health emerged as one of the biggest challenges for employees and employers in 2020. As…

Listen with Your Heart

Long before COVID-19 had a name, mental health stigma has caused many to struggle in silence for fear of being judged.  The past 19 months only served to worsen the situation.  This is especially prevalent…

Shedding Light on the Shadow Pandemic

The stress of a global pandemic and the isolation caused by lockdowns has triggered a shadow pandemic; a mental health crisis affecting much of the world. In July, the World Health Organisation called for global…

Mental Health Day is in Danger of Becoming Another Internet-Holiday

Much like International Coffee Day, or National Love Your Dog Day, or National Cookie Day (it’s a real thing. I checked). See, social media has given us excuses to raise our pickets and stand behind…

Four Questions About Mental Health Every PR Should Consider

The last 18 months have pushed many people to reconsider their lifestyles and life choices. So many of us have not been able to see our families and close friends in the last 18 months…

Combatting Pandemic Fatigue as a Communications Professional

Southeast Asia is not entirely out of the woods yet: While there has been a steady rollout of vaccines across markets (a great improvement from last year), the high number of Covid-19 cases is causing…

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