The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

The evolution of consumer intelligence in a digital world

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Author: Dr. Clāra Ly-Le EloQ Communications In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is…

TriOn & Co Turns 1!

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Author:  Charu Srivastava, Marion Ang and Joel Lah TriOn & Co TriOn & Co (TriOn), a strategic communications consultancy founded by Charu Srivastava, Marion Ang and Joel Lah, marked its first anniversary on 2 March…

5 simple strategies to build your personal brand

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Author: Emma Dale Co-Founder of Prospect and Transform Executive Coaching In PR and Comms, we work tirelessly to promote businesses, yet sometimes we forget to promote ourselves. It’s partly because ‘personal branding’ is one of…

Navigating the surge of misinformation and disinformation

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Author: Dr. Clāra Ly-Le EloQ Communications In the early 2000s, the world witnessed a profound shift in the way information is disseminated and consumed. The rise of the internet brought about the increased availability of…

B2B influencers strategy and management process

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Author: Valentine Do EloQ Communications The term “influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due…

From Bear to Bull: Crypto’s Media Landscape in 2023 and 2024

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Author: Samantha Yap YAP Global | CEO and Founder EOY COMMENTARY 2023 was a pivotal year for crypto, characterized by its resurgence after several setbacks in the previous year, including the FTX incident. While the…

Nurturing Tomorrow’s Leaders Amid Disconnection & Burnout

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Author: Jon Howard and Marion Ang (Committee members of PRCA Asia Pacific Workplace & Culture Group) This article was originally posted on PRovoke Media website. The PR industry is faced with a widening gap and…

Can PR help save the world?

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Author: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…

PRCA Thailand: Leading the charge towards Ethical Public Relations Industry

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Author: Karine Lohitnavy-Frick This article was originally posted on The Nation (Thailand) website It has been over a year since the launch of the Thailand chapter of the Public Relations and Communications Association (PRCA) Asia…

Tech Reset: Recalibrating PR tactics

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The news headlines warn us of an impending global recession, spearheaded by technology companies that are cutting costs and doing mass layoffs. Is there a silver lining and opportunities as the industry recalibrates in 2023?…

How to take advantage of tradeshows in China – post COVID opening

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Author: Mike Golden CEO | Brandigo China As the host of some of the APAC region’s most significant tradeshows, China has always been a vital stop for B2B exhibitions and brand experiences prior to the…

5 PR trends to watch out for in 2023

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Author: Thanzyl Thajudeen Mark & Comm Ltd | Founder The world went onto this decade with some unprecedented events that will continue to challenge the status quo, and this year is no different. With dramatic…