Author:  Charu Srivastava, Marion Ang and Joel Lah

TriOn & Co

TriOn & Co (TriOn), a strategic communications consultancy founded by Charu Srivastava, Marion Ang and Joel Lah, marked its first anniversary on 2 March 2024. TriOn believes in the power of purpose and authenticity in communications programmes. The consultancy has applied this philosophy in supporting a diverse portfolio of clients (organisations and individuals) to build and execute communication strategies that deliver impactful results.

Commenting on the anniversary, the founders remarked: “As we turn one, we stay committed to and guided by our values of Trust, Transparency & Respect in everything we do, as a company and as consultants. We also deepen our commitment to put forth more strategic and intentional work that matters. We are as excited and driven as the day we embarked on this journey and we are excited for what lies ahead.”

Forging A Meaningful Partnership

TriOn marks this milestone through a meaningful volunteer partnership with Jia Ying Community Services Society, a social service agency registered with NCSS. The Society supports seniors in Hougang, a neighbourhood in Northeast of Singapore, through outreach activities including monthly house visits to seniors and programmes at the Jia Ying Active Ageing Centres. TriOn will support Jia Ying Community Services through on-going skills and time based volunteering.

The consultancy would like to invite PRCA APAC members and the wider industry to join them in this endeavour to give back to society.

“We made a conscious decision to celebrate our first anniversary through meaningful volunteering with Jia Ying Community Services Society and their Active Ageing Centres. All of us live in the Northeast in Singapore so we feel a deeper sense of duty to support the wonderful work being done by the Society. We hope our industry peers can join us by volunteering their time and/ or through a monetary contribution. We have already received support from our network and it is great to see how we can come together as a community for a greater cause.” remarked MaRuEl, the portmanteau for Marion, Charu and Joel.

Please reach out to for more information about this opportunity. You can also consider donating through their website here. All donations made to the organisation are eligible for 2.5x tax deduction.