AMEC, the International Association for Measurement and Evaluation of Communication, the International Communications Consultancy Organisation (ICCO), and the PRCA,  the Public Relations Consultants Association, have launched a web-based guide to public relations measurement.

The aim is to encourage more PR professionals, working in consultancy and in-house, to regard PR measurement as an everyday part of what they do.

To access the guide, please click here.

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