The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

What information Vietnamese journalists look for during Coronavirus crisis?

Vi Mai MPRCA, PR Manager, EloQ Communications The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR…

Q+A Series with Midas PR

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…

Consulting in Dynamic Times: Being Conscious of Disillusionment 

Julian Chow MPRCA, Head of Digital, Archetype Singapore I’m sure that by now, most of you reading this would have seen some article about customer behaviour during COVID-19: How people are consuming more news and…

Global Lumen HR: Bring Your Career Vision Into Concrete Action

Nitya Rao Perera, Founder, Global Lumen HR If you are wondering about your professional future and how to make your current skills and experience relevant in the “new normal”, you are reflecting upon the right questions.…

Q+A Series with VIM & VIGOUR PR

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…

Tips to Build and Express Your Brand When You Can’t Really Plan Ahead

Views from PRecious Communications’ Experts Businesses will soon engage customers and stakeholders in the post-lockdown world that’s still full of caution and uncertainties. How to build and express your brand when you can’t really plan ahead?…

Tips for a Successful CSR Program

Sugandha Bhandari, Strategic Communications Officer, Midas PR Corporate Social Responsibility (CSR) is not only about doing good but also about being seen as doing good. Perception is reality and these days companies are challenged to…

Virtual International Summit Q&A: Dr. Clāra Ly-Le

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world…

Virtual International Summit Q&A: Jane Fordham

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world…

Put on some pants! Tips for WFH (Archetype Malaysia)

Hazrina Zainul Azizdin MPRCA, Director, Archetype Malaysia Most of us are entering week five of what is undoubtedly the largest telecommuting experiment in history. While some may have settled in nicely to the new normal,…

What Marketing Strategies Work and What Do Not During COVID-19

PRecious Communications In light of the pandemic, the market has changed significantly. The coronavirus crisis is affecting every single industry differently, with some being hit harder than others. For example, hospitality and travel industries are…

How You Can Avoid These Brand Storytelling Myths

Owen Waters MPRCA, Deputy Managing Consultant, Archetype Brand storytelling is one of the marketing and communications industry’s most misunderstood concepts. Here are three of the biggest pitfalls, and how to avoid them. The art of…