The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

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Common PR Mistakes Companies Make

When done strategically, PR can serve as a competitive advantage that can help bolster engagement and convert leads to customers without breaking the bank. Unfortunately, a number of organisations continue to commit mistakes that derail…

No more quick fixes: Why PR needs to see mental health as a cultural issue

PR has always been fast-paced, which is good and bad. All too often, it burns people out. Until very recently, the industry saw this as quite normal. The idea that our working environment could be…

Mental Health as a Governing Objective rather than a Secondary Objective

Earlier in June 2021, we ran a survey at Vero to hear about how our team members across four countries were dealing with the new paradigm of consultancy work amid the pandemic threat and work-from-home…

Putting People First – Mental Health at Work

With almost an immediate and urgent move to a work-from-home setup, extended working hours, collapsing workspace, and home barriers, mental health emerged as one of the biggest challenges for employees and employers in 2020. As…

Listen with Your Heart

Long before COVID-19 had a name, mental health stigma has caused many to struggle in silence for fear of being judged.  The past 19 months only served to worsen the situation.  This is especially prevalent…

Shedding Light on the Shadow Pandemic

The stress of a global pandemic and the isolation caused by lockdowns has triggered a shadow pandemic; a mental health crisis affecting much of the world. In July, the World Health Organisation called for global…

Mental Health Day is in Danger of Becoming Another Internet-Holiday

Much like International Coffee Day, or National Love Your Dog Day, or National Cookie Day (it’s a real thing. I checked). See, social media has given us excuses to raise our pickets and stand behind…

Four Questions About Mental Health Every PR Should Consider

The last 18 months have pushed many people to reconsider their lifestyles and life choices. So many of us have not been able to see our families and close friends in the last 18 months…

Combatting Pandemic Fatigue as a Communications Professional

Southeast Asia is not entirely out of the woods yet: While there has been a steady rollout of vaccines across markets (a great improvement from last year), the high number of Covid-19 cases is causing…

Prioritising Mental Health in the PR Industry

In recent years, there has been increasing acknowledgement of the important role mental health plays in ensuring our emotional, psychological, and social well-being. In response to this, across the globe, a slew of initiatives such…

Staying Sane in a Mental World

Mental health has been discussed a lot over the past year due to the COVID-19 pandemic, travel lockdowns and other pandemic restrictions. I participated in many mental health panels and initiatives to raise awareness about…

Moving From Brand Awareness to Conversion

Getting noticed is a crucial step for new brands looking to penetrate a market. And the right communications strategy can help drive brand awareness for brands. But as the goal of any business is to…

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