The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Advice on How to Drive Leads Through SEO

Rosemary Merz, Managing Director Archetype, Hong Kong Brands and retailers today understand that SEO has the power to make or break a business. But the challenge is complex. Not only are Google’s algorithms changing constantly,…

Communications in a Time of Coronavirus

Julian Chow MPRCA, Head of Digital, Archetype Many companies are trying to figure out what should be an appropriate stance for marketing and communications during this time. I understand that there cannot be a blanket…

Innovation Loves a Crisis (Archetype Singapore)

Beedisha Chakrabarti, Managing Consultant and Vice President, Archetype India These are unprecedented times. The world is grappling to not only combat the virus and the looming threat to human life, but also its longer-term repercussion…

Might a Disaster Trigger a New Circular-Economy?

By Hedvig Lyche, CSR & Better Impact Director, Hill+Knowlton Strategies Singapore Borders are closing, people are hoarding, governments are panicking, and businesses are folding. These are indeed unprecedented times for humanity, and how we manage, prevail…

International Women’s Day #IWD2020 (Prospect)

To celebrate International Women’s Day #IWD2020, Prospect Asia has been featuring Female PR talent who have been recently promoted and supported by awesome Female PR bosses. In a female dominated industry such as PR, it…

PR in Covid-19 Outbreak: As Kites Rise Highest Against the Wind

Nhung Do MPRCA, Copywriter, EloQ Communications Covid-19 has been the main topic on every newsfeed, daily conversations and media since the turn of the year of Rat. The tiny virus sets in train a medical, economic…

Crisis Communications In the Age of Coronavirus – Combating Fear & Distrust

Lars Voedisch MPRCA, Founder and Managing Director, PRecious Communications Lars Voedisch, Founder and Managing Director of PRecious Communications, was featured in the ‘Analysis’ section of Marketing Magazine on February 10, 2020, in an article titled…

3 Questions PR pros in Asia Pacific are asking in 2020

In a world where return-on-investment (ROI) is becoming such an important metric for any business activity – PR pros face the same challenge. How do you measure the results of your PR efforts? A new…

How to Upgrade Your PR Strategy for 2020 and Beyond

2019 was an eventful year for brands across Southeast Asia. We saw better strategic planning by our clients and requests to drive integrated communications lead by digital and public relations. While big brands are now…

Coronavirus outbreak: Opportunity in a crisis

By Vi Mai MPRCA, PR Manager, EloQ Communications.  Just after a long Tết holiday, Vietnam began to suffer many losses due to nCoV pneumonia. Almost all activities have stagnated, and industries, from education, manufacture to…

How to be an effective remote worker during the Coronavirus

By Emma Dale, Co-Founder | Managing Director (Asia), Prospect It feels like every employee has been asking their employer for more flexible work arrangements and the chance to work from home. The Coronavirus is a…

B2B PR – Bridging solutions to needs in an age of fast global shifts

By Jocelyn Ko MPRCA, Associate Director, B2B and Strategic Communications, Hill+Knowlton Strategies Singapore People are often intrigued by how much I enjoy doing PR for businesses, because they think that the work has little room…