The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

PRCA SEA Future Leader Award Entry: Laura Naland, The Hoffman Agency

The annual PRCA SEA Future Leader award for Insight saw PR and communications practitioners aged 25 and under enter essays of up to 1,000 words, responding to the following brief: In the world of digital…

PRCA SEA Future Leader Award Entry: Lidya Sophiani, Maverick Indonesia

The annual PRCA SEA Future Leader award for Insight saw PR and communications practitioners aged 25 and under enter essays of up to 1,000 words, responding to the following brief: In the world of digital…

PRCA SEA Future Leader Award Entry: Alyson Tay, Mutant Communication

The annual PRCA SEA Future Leader award for Insight saw PR and communications practitioners aged 25 and under enter essays of up to 1,000 words, responding to the following brief: In the world of digital…

The Poetics of the C.V

By David Zhang, Delivery Consultant, MCG&Co Jobseekers expect their C.V. to be the golden key to their search; yet, many do not carefully construct and polish up this document. I felt strange writing this post,…

The Communication Problem in the Communications Industry

By Surekha Ragavan, Campaign Asia Handling multiple time-sensitive accounts at once is a tricky feat for PR agencies, and can often lead to communication breakdowns. But do in-house teams feel that they’re at the brunt…

How important is your job title in Asia?

By Prospect‘s Asia Pacific Team There is no denying that job titles are important the world over. As human beings, what we do forms a huge part of our identity, self-worth and, centuries ago, even…

Life On The Other Side…

By Marlené Brewis, Consultant, MCG&Co Creative & Digital As fancy as some may find the word Expat, it rolls off one’s tongue easier than the lifestyle projects. It’s bloody hardcore! Anyone who has mastered the…

Write right: How erors is reely kiling you’re credabilty

By John O’Callaghan, JOC Comms   Reading the comments section of online news stories and social media posts, I wince and shrug when people confuse “your” and “you’re”, leave out the apostrophe in “haven’t” or…

Influencers – the turning point: Five reasons why micro-influencers are the future of social media marketing

Pippa Brindley, Director of leading boutique and specialist PR firm, VIM & VIGOUR PR, discusses how Instagram presents new opportunities for communications professionals to leverage their micro-networks. An influencer is defined as someone that inspires…

Social Media and Critical Digital Literacy in India’s General Elections

by Anuradha Rao The recently-held Indian general elections highlighted the crucial need for critical digital literacy as a key tool to fight fake news and uphold election integrity in a social media-saturated environment. In a…

Tips For Thai Companies On Engaging An Audience In Vietnam

With recent major inroads by SCC, Nawaplastic Industries, and TCC Holdings, Thai companies continue to ride a wave of investment in Vietnam by expanding sales of Thai products and mergers and acquisitions of Vietnamese companies.…

How To Handle A Crisis Scenario, According To Vietnamese PR Experts

As part of her doctoral dissertation, EloQ’s Managing Director – Clāra Ly-Le – interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights…