The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

What Do We Think About “Fear-Based Marketing”?

By Vi Mai MPRCA, PR & Communications Manager at EloQ Communications “Fear-based marketing” influences the audiences’ psychology and urges them to take action to minimize that fear. This is a traditional communication method that has…

Powering Through Crisis With Purpose by Avian WE

By Nitin Mantri, Group CEO, Avian WE  What people want from brands is evolving. Although slick marketing campaigns and viral ads still resonate, consumer demand has quietly shifted and advanced. The modern consumer wants authenticity.…

PRCA Ethics Month: The Power of Ethical PR

The PRCA Ethics Council has launched the annual Ethics Month in September. We had a chat with Council members from across the world to get their insight on the power of ethical PR. How Can PR…

How to use social media the ‘right way’ during COVID-19 crisis

By Dr. Clāra Ly-Le, Managing Director of EloQ Communications. Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible…

PR Newswire’s 2020 Asia-Pacific Corporate Communications Report

Managing corporate communications in APAC can be complex. After all, the region is home to diverse languages, cultures and media consumption behaviour. This has resulted in varying industry practices and preferences on communications channels, media budgets, content production, and more. With that in mind, PR…

Five Steps to Develop your content Marketing Plan by Archetype

Kaiyi Tan MPRCA, Senior Consultant, Archetype A content strategy requires a plan to get the best results. Now, you might have a few assets on hand–a collection of blog articles, some case study videos, and…

The time is now for the PR industry to prove its effectiveness

Richard Bagnall, Co-managing partner, CARMA International & Chair of AMEC. Two days of an incredible PR and communications summit concluded yesterday. I believe it marked a seismic shift in Public Relations and communications practice. The annual AMEC Global Summit on Measurement and…

Q+A Series with PRecious Communications

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…

Optimizing Your Earned Media Communications Strategy for Mobile-First

Lars Voedisch MPRCA, Managing Director, PRecious Communications A mobile-first strategy for brands in Southeast Asia should spell out better marketing penetration, far more personalized content and insightful engagement with consumers, thus enhancing its earned media…

Q+A Series with Pinpoint PR on the COVID-19 Crisis

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…

Intern Diary: The Best Advice from a Mentor for a Career in Communications

PRecious Communications Trust yourself and speak with conviction The best communications advice comes from my grandmother. Despite not growing up with wealth and advanced education, her joie de vivre, ambition, and sharp mind never dulled.…

Q+A Series with Weber Shandwick

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…