The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Tips to Build and Express Your Brand When You Can’t Really Plan Ahead

Views from PRecious Communications’ Experts Businesses will soon engage customers and stakeholders in the post-lockdown world that’s still full of caution and uncertainties. How to build and express your brand when you can’t really plan ahead?…

Tips for a Successful CSR Program

Sugandha Bhandari, Strategic Communications Officer, Midas PR Corporate Social Responsibility (CSR) is not only about doing good but also about being seen as doing good. Perception is reality and these days companies are challenged to…

Virtual International Summit Q&A: Dr. Clāra Ly-Le

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world…

Virtual International Summit Q&A: Jane Fordham

Split across two days and jam-packed with over 20 live sessions, the PRCA Virtual International Summit will connect you with industry pioneers from Delhi to New York. You’ll hear from the brightest communications minds around the world…

Put on some pants! Tips for WFH (Archetype Malaysia)

Hazrina Zainul Azizdin MPRCA, Director, Archetype Malaysia Most of us are entering week five of what is undoubtedly the largest telecommuting experiment in history. While some may have settled in nicely to the new normal,…

What Marketing Strategies Work and What Do Not During COVID-19

PRecious Communications In light of the pandemic, the market has changed significantly. The coronavirus crisis is affecting every single industry differently, with some being hit harder than others. For example, hospitality and travel industries are…

How You Can Avoid These Brand Storytelling Myths

Owen Waters MPRCA, Deputy Managing Consultant, Archetype Brand storytelling is one of the marketing and communications industry’s most misunderstood concepts. Here are three of the biggest pitfalls, and how to avoid them. The art of…

Advice on How to Drive Leads Through SEO

Rosemary Merz, Managing Director Archetype, Hong Kong Brands and retailers today understand that SEO has the power to make or break a business. But the challenge is complex. Not only are Google’s algorithms changing constantly,…

Communications in a Time of Coronavirus

Julian Chow MPRCA, Head of Digital, Archetype Many companies are trying to figure out what should be an appropriate stance for marketing and communications during this time. I understand that there cannot be a blanket…

Innovation Loves a Crisis (Archetype Singapore)

Beedisha Chakrabarti, Managing Consultant and Vice President, Archetype India These are unprecedented times. The world is grappling to not only combat the virus and the looming threat to human life, but also its longer-term repercussion…

Might a Disaster Trigger a New Circular-Economy?

By Hedvig Lyche, CSR & Better Impact Director, Hill+Knowlton Strategies Singapore Borders are closing, people are hoarding, governments are panicking, and businesses are folding. These are indeed unprecedented times for humanity, and how we manage, prevail…

International Women’s Day #IWD2020 (Prospect)

To celebrate International Women’s Day #IWD2020, Prospect Asia has been featuring Female PR talent who have been recently promoted and supported by awesome Female PR bosses. In a female dominated industry such as PR, it…