The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Five Steps to Develop your content Marketing Plan by Archetype

Kaiyi Tan MPRCA, Senior Consultant, Archetype A content strategy requires a plan to get the best results. Now, you might have a few assets on hand–a collection of blog articles, some case study videos, and…

The time is now for the PR industry to prove its effectiveness

Richard Bagnall, Co-managing partner, CARMA International & Chair of AMEC. Two days of an incredible PR and communications summit concluded yesterday. I believe it marked a seismic shift in Public Relations and communications practice. The annual AMEC Global Summit on Measurement and…

Q+A Series with PRecious Communications

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…

Optimizing Your Earned Media Communications Strategy for Mobile-First

Lars Voedisch MPRCA, Managing Director, PRecious Communications A mobile-first strategy for brands in Southeast Asia should spell out better marketing penetration, far more personalized content and insightful engagement with consumers, thus enhancing its earned media…

Q+A Series with Pinpoint PR on the COVID-19 Crisis

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…

Intern Diary: The Best Advice from a Mentor for a Career in Communications

PRecious Communications Trust yourself and speak with conviction The best communications advice comes from my grandmother. Despite not growing up with wealth and advanced education, her joie de vivre, ambition, and sharp mind never dulled.…

Q+A Series with Weber Shandwick

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…

What information Vietnamese journalists look for during Coronavirus crisis?

Vi Mai MPRCA, PR Manager, EloQ Communications The COVID-19 pandemic has caused tremendous loss and damage to every industry worldwide. During this challenging period, creating appropriate contents and devising the right communication strategies are vital for PR…

Q+A Series with Midas PR

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…

Consulting in Dynamic Times: Being Conscious of Disillusionment 

Julian Chow MPRCA, Head of Digital, Archetype Singapore I’m sure that by now, most of you reading this would have seen some article about customer behaviour during COVID-19: How people are consuming more news and…

Global Lumen HR: Bring Your Career Vision Into Concrete Action

Nitya Rao Perera, Founder, Global Lumen HR If you are wondering about your professional future and how to make your current skills and experience relevant in the “new normal”, you are reflecting upon the right questions.…

Q+A Series with VIM & VIGOUR PR

The COVID-19 crisis has had a profound impact on public relations professionals across the world. Despite the ongoing uncertainty, communications are playing an essential role connecting stakeholders and helping organisations to make sense of their…