The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Influencers – the turning point: Five reasons why micro-influencers are the future of social media marketing

Pippa Brindley, Director of leading boutique and specialist PR firm, VIM & VIGOUR PR, discusses how Instagram presents new opportunities for communications professionals to leverage their micro-networks. An influencer is defined as someone that inspires…

Social Media and Critical Digital Literacy in India’s General Elections

by Anuradha Rao The recently-held Indian general elections highlighted the crucial need for critical digital literacy as a key tool to fight fake news and uphold election integrity in a social media-saturated environment. In a…

Tips For Thai Companies On Engaging An Audience In Vietnam

With recent major inroads by SCC, Nawaplastic Industries, and TCC Holdings, Thai companies continue to ride a wave of investment in Vietnam by expanding sales of Thai products and mergers and acquisitions of Vietnamese companies.…

How To Handle A Crisis Scenario, According To Vietnamese PR Experts

As part of her doctoral dissertation, EloQ’s Managing Director – Clāra Ly-Le – interviewed several public relations experts in Vietnam on the subject of crisis communication. Clāra’s work focuses on social media, but the insights…

Building your Confidence, Assertiveness&Influence

By Emanuela Giangregorio MPRCA Communications professionals are expected to model great interpersonal skills.  We are not all naturally confident and assertive, and often find it difficult to say “no” or get others on board with…

The Potential of Podcasts in Vietnam

In April last year, Google tweaked their search algorithms so that podcasts – internet-based talk shows – now appear alongside text, image, and video results. If the message wasn’t already clear, it should be: podcasts…

AI & PR – A Future to Embrace, Not to Fear

It is estimated that around 45% of paid activities may get replaced with technologies that are currently under development – which accounts for a sweeping $2 trillion dollars in US wages as a result of automation. Scary,…

2019 Edelman Trust Barometer (Singapore)

By Edelman 2019 Edelman Trust Barometer Reveals “My Employer” Is the Most Trusted Relationship Singaporeans are most concerned about hackers, cyber-warfare and cyber-terrorism, with employees concerned about automation and not having the training or skills…

Managing Presentation Anxiety

By Emanuela Giangregorio  Delivering successful presentations is an important skill for many of us to be effective at our jobs. Many people that ask for my help have to deliver powerful presentations to win new…

2019 Edelman Trust Barometer Findings

By Edelman January 20, 2019 – NEW YORK – The 2019 Edelman Trust Barometer reveals that trust has changed profoundly in the past year with “my employer” emerging as the most trusted institution. Globally, “my…

Five Tips to Keep a Chaotic Project on Track

By Emanuela Giangregorio MPRCA You’ve planned your project, established clear roles and responsibilities and get stuck-in with energy and enthusiasm. Pretty soon, things become hectic, you are working on several projects, time pressures build up,…

Out in Town – Proving the Value of Communications

  The Public Relations and Communications Association SEA (PRCA SEA) hosted its first event – a measurement conference – in Southeast Asia, in conjunction with AMEC Measurement Month. Industry experts shared their expertise and experience…