The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.
If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.
5 things you need to know when using KOLs in Vietnam
InsightThe use of KOLs (key opinion leaders or influencers) in marketing is getting more popular than ever. These KOLs have a significant number of followers, which makes it super easy to promote a brand or…
Advantages and disadvantages of social media in crisis communications
InsightSocial media channels offer both advantages and limitations for crisis communication compared to using traditional media channels alone, such as holding press conference or releasing a correction press release. Advantages of social media channels are…
Why an open mind gets the best PR talent
InsightBy Eva Sogbanmu, Head of Communications, Asia-Pacific, JLL I’ve worked with plenty of excellent colleagues who studied PR at university. But while it may seem like the natural starting point for a career in communications,…
Five thoughts on the debut Asia-Pacific PR and Communications Census
InsightWritten by Dr. Clāra Ly-Le MPRCA, Managing Director, EloQ Communications I’ve enjoyed being a PRCA Southeast Asia member since it launched in the region last year, and I was pleased to be asked to provide…
An overview of how Vietnamese and American PR practitioners perceive the use of social media in crisis communication
Insightwritten by Dr. Clāra Ly-Le, MComm MPRCA, the Managing Director, EloQ Communications In Vietnam, social media has become one of the most popular communication platforms. Despite the powerful effect of social media in conditioning a…
PRCA SEA Future Leader Award Entry: Laura Naland, The Hoffman Agency
InsightThe annual PRCA SEA Future Leader award for Insight saw PR and communications practitioners aged 25 and under enter essays of up to 1,000 words, responding to the following brief: In the world of digital…
PRCA SEA Future Leader Award Entry: Lidya Sophiani, Maverick Indonesia
InsightThe annual PRCA SEA Future Leader award for Insight saw PR and communications practitioners aged 25 and under enter essays of up to 1,000 words, responding to the following brief: In the world of digital…
PRCA SEA Future Leader Award Entry: Alyson Tay, Mutant Communication
InsightThe annual PRCA SEA Future Leader award for Insight saw PR and communications practitioners aged 25 and under enter essays of up to 1,000 words, responding to the following brief: In the world of digital…
The Poetics of the C.V
InsightBy David Zhang, Delivery Consultant, MCG&Co Jobseekers expect their C.V. to be the golden key to their search; yet, many do not carefully construct and polish up this document. I felt strange writing this post,…
The Communication Problem in the Communications Industry
InsightBy Surekha Ragavan, Campaign Asia Handling multiple time-sensitive accounts at once is a tricky feat for PR agencies, and can often lead to communication breakdowns. But do in-house teams feel that they’re at the brunt…
How important is your job title in Asia?
InsightBy Prospect‘s Asia Pacific Team There is no denying that job titles are important the world over. As human beings, what we do forms a huge part of our identity, self-worth and, centuries ago, even…
Life On The Other Side…
InsightBy Marlené Brewis, Consultant, MCG&Co Creative & Digital As fancy as some may find the word Expat, it rolls off one’s tongue easier than the lifestyle projects. It’s bloody hardcore! Anyone who has mastered the…
