The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Prioritising Mental Health in the PR Industry

In recent years, there has been increasing acknowledgement of the important role mental health plays in ensuring our emotional, psychological, and social well-being. In response to this, across the globe, a slew of initiatives such…

Staying Sane in a Mental World

Mental health has been discussed a lot over the past year due to the COVID-19 pandemic, travel lockdowns and other pandemic restrictions. I participated in many mental health panels and initiatives to raise awareness about…

Moving From Brand Awareness to Conversion

Getting noticed is a crucial step for new brands looking to penetrate a market. And the right communications strategy can help drive brand awareness for brands. But as the goal of any business is to…

Is Public Relations Ethical?

One of the key principles of public relations is to never deceive the public with any of the information that you or your organization releases; having the integrity to tell the truth. Warren Buffet once…

Views From the Mills: Reflections on Office Life

COVID-19 is now endemic. We’re at a stage where we’re seeing the gradual reopening of offices and borders in markets across Southeast Asia, along with increasing vaccination rates. A few weeks ago, working in split…

The Great Ethical Dilemma

By Shabbir Akhtar, MPRCA Getting the whole world to believe and behave desirably differently is a tall order. But that’s what we as PR and Communication Professionals do every day! However, this profession sometimes gets…

Ethics in Healthcare Communications

Aman Gupta MPRCA, Managing Partner, SPAG Under the scope of public relations and advocacy, healthcare is one sector where responsibility is paramount. A lot depends on healthcare communications and the entire issue of ethics in that spectrum…

Thinking beyond media coverage as the only metric of PR success

By Elizabeth Chu, Deputy General Manager, Singapore, Sandpiper Communications. Elizabeth has more than a decade of experience in corporate communications and reputation management in Singapore, Hong Kong and China, advising clients primarily in the financial…

Views From the Top: Big, Bold or Left Behind?

Once restrictions ease up, brands may discover that those that have planned ahead are at a significant advantage. As COVID-19 moves from being a pandemic to an endemic, brands need to go all in –…

Reflections on Intercultural Communication & Diversity

Fostering cultural diversity and inclusion in the workplace has become a major initiative for organisations hoping to take the world stage by storm. With globalisation continuing to define the modern world, an increasing number of…

Sustainability Trends Across Industries and Their Impact

Climate activists such as Greta Thunberg have set the stage for conversations around climate change and the call to climate action. However, realising the green vision and accelerating the restoration of global ecosystems would still…

When to hire agency and when to build your in-house digital team

By Thanh Vu, a digital marketing executive, and Hannah Cao, a creative strategic specialist, at EloQ Communications. Digital marketing is currently considered one of the most efficient communications channels. With a do-able budget, high reach…