The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Agency pitching: How to win the bid?

Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to…

Future Leader Award 2020 Entry: Emily Belton, BCW

The annual PRCA SEA Future Leader award for Insight saw PR and communications practitioners aged 30 and under enter essays of up to 1,000 words, responding to the following brief: ‘Mental Health, Fear and Job…

Effectively Sitting with Your Feelings

By Midas PR Societal norms and ‘professionalism’ encourage us to push our emotions aside, or completely avoid them altogether. Whether you’re putting on a front for your peers or evading the complex emotions, stating that “it’s…

A Guide to Putting Yourself First

By Midas PR Putting yourself first ensures you live the life you want to, as well as promotes your emotional development. However, we’re often encouraged to prioritise our work, our family’s or our peers’ needs…

What does PR do exactly & is it essential?

Dr. Clāra Ly-Le, Managing Director of EloQ Communications A recent survey by Singaporean newspaper The Strait Times revealed that public relations (PR) was among top 5 of non-essential jobs. The news is hard to swallow by PR…

Brands and their Responses to Social Issues

Nhung Do MPRCA, PR & Communications Manager of EloQ Communications Corporate social responsibility (CSR) nowadays does not translate only into charity, donation or large-scale programs. The new generation of consumers requires businesses to respond and react…

Is Ethical PR a Myth? #PRCAethics Month

By Charu Srivastava, Director of PR at REDHILL “Ah, you’re a spin doctor!” I have heard this statement often in my 10 years in the industry. Although usually expressed with varying degrees of seriousness and…

What Do We Think About “Fear-Based Marketing”?

By Vi Mai MPRCA, PR & Communications Manager at EloQ Communications “Fear-based marketing” influences the audiences’ psychology and urges them to take action to minimize that fear. This is a traditional communication method that has…

Powering Through Crisis With Purpose by Avian WE

By Nitin Mantri, Group CEO, Avian WE  What people want from brands is evolving. Although slick marketing campaigns and viral ads still resonate, consumer demand has quietly shifted and advanced. The modern consumer wants authenticity.…

PRCA Ethics Month: The Power of Ethical PR

The PRCA Ethics Council has launched the annual Ethics Month in September. We had a chat with Council members from across the world to get their insight on the power of ethical PR. How Can PR…

How to use social media the ‘right way’ during COVID-19 crisis

By Dr. Clāra Ly-Le, Managing Director of EloQ Communications. Nowadays, social media have become primary sources of information. During a crisis like the COVID-19 pandemic, how should social media be mastered and employed in a responsible…

PR Newswire’s 2020 Asia-Pacific Corporate Communications Report

Managing corporate communications in APAC can be complex. After all, the region is home to diverse languages, cultures and media consumption behaviour. This has resulted in varying industry practices and preferences on communications channels, media budgets, content production, and more. With that in mind, PR…