The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Putting People First – Mental Health at Work

With almost an immediate and urgent move to a work-from-home setup, extended working hours, collapsing workspace, and home barriers, mental health emerged as one of the biggest challenges for employees and employers in 2020. As…

Listen with Your Heart

Long before COVID-19 had a name, mental health stigma has caused many to struggle in silence for fear of being judged.  The past 19 months only served to worsen the situation.  This is especially prevalent…

Shedding Light on the Shadow Pandemic

The stress of a global pandemic and the isolation caused by lockdowns has triggered a shadow pandemic; a mental health crisis affecting much of the world. In July, the World Health Organisation called for global…

Mental Health Day is in Danger of Becoming Another Internet-Holiday

Much like International Coffee Day, or National Love Your Dog Day, or National Cookie Day (it’s a real thing. I checked). See, social media has given us excuses to raise our pickets and stand behind…

Four Questions About Mental Health Every PR Should Consider

The last 18 months have pushed many people to reconsider their lifestyles and life choices. So many of us have not been able to see our families and close friends in the last 18 months…

Combatting Pandemic Fatigue as a Communications Professional

Southeast Asia is not entirely out of the woods yet: While there has been a steady rollout of vaccines across markets (a great improvement from last year), the high number of Covid-19 cases is causing…

Prioritising Mental Health in the PR Industry

In recent years, there has been increasing acknowledgement of the important role mental health plays in ensuring our emotional, psychological, and social well-being. In response to this, across the globe, a slew of initiatives such…

Staying Sane in a Mental World

Mental health has been discussed a lot over the past year due to the COVID-19 pandemic, travel lockdowns and other pandemic restrictions. I participated in many mental health panels and initiatives to raise awareness about…

Moving From Brand Awareness to Conversion

Getting noticed is a crucial step for new brands looking to penetrate a market. And the right communications strategy can help drive brand awareness for brands. But as the goal of any business is to…

Is Public Relations Ethical?

One of the key principles of public relations is to never deceive the public with any of the information that you or your organization releases; having the integrity to tell the truth. Warren Buffet once…

Views From the Mills: Reflections on Office Life

COVID-19 is now endemic. We’re at a stage where we’re seeing the gradual reopening of offices and borders in markets across Southeast Asia, along with increasing vaccination rates. A few weeks ago, working in split…

The Great Ethical Dilemma

By Shabbir Akhtar, MPRCA Getting the whole world to believe and behave desirably differently is a tall order. But that’s what we as PR and Communication Professionals do every day! However, this profession sometimes gets…