The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

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Why measurement and evaluation is the secret to tackling PR’s persistent skills gap

Article first appeared on CARMA’s blog. As with so many industries, PR has a skills problem. Industry leaders tell us time and again that this fast-paced sector attracts great talent at an entry level, but…

7 Things You Want To Know About Modern PR in 2021

Hanh Le MPRCA, Assistant to Managing Director, EloQ Communications, The public relations (PR) industry has a long history, but it is neither obsolete nor boring. As digital transformation takes over the world in the 21st century,…

The Top Public Relations Trends in 2021

By Karin Lohitnavy MPRCA, Midas PR Public Relations firms last year had to be consciously receptive (and highly reactive) when it came to meeting the needs of clients, as accelerating changes in communication and content…

Learnings and Musings on Public Relations

By PRecious Communications With the pandemic continuing to put strains on Malaysia’s healthcare systems, the government has tightened COVID-19 restrictions by implementing a two-week Movement Control Order (MCO) quite similar to the one implemented in…

The Start of SEA’s Rise & How it Matters to Communicators

More global brands are setting their sights on Southeast Asia (SEA), which is expected to witness remarkable and sustained growth in the next decade—especially setting up shop in ASEAN 6 countries including Indonesia, Malaysia, Philippines,…

The Real Importance of Diversity in PR

By Hanh Le, Assistant to Managing Director, EloQ Communications ‘Diversity’ is the new trend in workplaces worldwide. Still, the practical meaning behind it is more than just hype for equality and social movement. REDEFINING DIVERSITY…

Agency pitching: How to win the bid?

Pitching has always been the top-of-mind challenge for agency executives, with loads of contenders and only one winner. The client’s decision might depend on both objective and subjective reasons. Although PR agencies may not be able to…

Future Leader Award 2020 Entry: Emily Belton, BCW

The annual PRCA SEA Future Leader award for Insight saw PR and communications practitioners aged 30 and under enter essays of up to 1,000 words, responding to the following brief: ‘Mental Health, Fear and Job…

Effectively Sitting with Your Feelings

By Midas PR Societal norms and ‘professionalism’ encourage us to push our emotions aside, or completely avoid them altogether. Whether you’re putting on a front for your peers or evading the complex emotions, stating that “it’s…

A Guide to Putting Yourself First

By Midas PR Putting yourself first ensures you live the life you want to, as well as promotes your emotional development. However, we’re often encouraged to prioritise our work, our family’s or our peers’ needs…

What does PR do exactly & is it essential?

Dr. Clāra Ly-Le, Managing Director of EloQ Communications A recent survey by Singaporean newspaper The Strait Times revealed that public relations (PR) was among top 5 of non-essential jobs. The news is hard to swallow by PR…

Brands and their Responses to Social Issues

Nhung Do MPRCA, PR & Communications Manager of EloQ Communications Corporate social responsibility (CSR) nowadays does not translate only into charity, donation or large-scale programs. The new generation of consumers requires businesses to respond and react…

This post is also available in: Thai