The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.
If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.
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From Bear to Bull: Crypto’s Media Landscape in 2023 and 2024
Insight, Thailand InsightAuthor: Samantha Yap YAP Global | CEO and Founder EOY COMMENTARY 2023 was a pivotal year for crypto, characterized by its resurgence after several setbacks in the previous year, including the FTX incident. While the…
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Nurturing Tomorrow’s Leaders Amid Disconnection & Burnout
Insight, Thailand InsightAuthor: Jon Howard and Marion Ang (Committee members of PRCA Asia Pacific Workplace & Culture Group) This article was originally posted on PRovoke Media website. The PR industry is faced with a widening gap and…
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Can PR help save the world?
Insight, Thailand InsightAuthor: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…
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PRCA Thailand: Leading the charge towards Ethical Public Relations Industry
Insight, Thailand InsightAuthor: Karine Lohitnavy-Frick This article was originally posted on The Nation (Thailand) website It has been over a year since the launch of the Thailand chapter of the Public Relations and Communications Association (PRCA) Asia…
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Tech Reset: Recalibrating PR tactics
Insight, Technology Group BlogThe news headlines warn us of an impending global recession, spearheaded by technology companies that are cutting costs and doing mass layoffs. Is there a silver lining and opportunities as the industry recalibrates in 2023?…
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How to take advantage of tradeshows in China – post COVID opening
Insight, Thailand InsightAuthor: Mike Golden CEO | Brandigo China As the host of some of the APAC region’s most significant tradeshows, China has always been a vital stop for B2B exhibitions and brand experiences prior to the…
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5 PR trends to watch out for in 2023
Insight, Thailand InsightAuthor: Thanzyl Thajudeen Mark & Comm Ltd | Founder The world went onto this decade with some unprecedented events that will continue to challenge the status quo, and this year is no different. With dramatic…
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Crypto and Web3 Have a PR Problem
Insight, Thailand InsightAuthor: Samantha Yap YAP Global | CEO and Founder Web3 marketing strategies are on the rise but while the industry innovates, new marketing and PR rules are forming. Web3 and crypto founders face two major…
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Perspectives: Cooperation between the public and private sectors benefits us all
Insight, Thailand InsightAuthor: Marg Joiner SenateSHJ | Partner (Auckland) The increased collisions between public and private sectors The public and private sector have always co-existed, but in recent times they seem to be more closely intertwined. I…
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Perspectives: After two crisis surveys one key thing emerged as a company’s biggest reputation risk
Insight, Thailand InsightAuthor: Craig Badings SenateSHJ | Partner (Sydney) In one of his last speeches after eight years as the Australian Prudential Regulatory Authority (APRA) Chair, Wayne Byres, last month said that besides the requisite skills, knowledge…
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5 ways to improve mental health in the PR industry
Insight, Thailand InsightAuthor: Adrian Bebbington-Wong Neurum Health | Marketing and Communications Lead We are in an industry where creativity is our primary asset, and our brains are the powerhouses. The reality, however, is that taking care of…
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The Right Side of the Ethics Debate is the Only Choice
Insight, Thailand InsightAuthor: Matthew Taylor FTI Consulting | Senior Director Let’s face it, when it comes to ethics, the public relations and media sectors often cop a bad rap, but why? Is this because a few bad…