Date/Time
Date(s) - 13/06/2024
6:00 pm - 7:30 pm
Duration: 1.5hrs
Type: Webinar
Level: Introductory
Trainer: Graham Barrett
Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their camera, and microphones on during the session.
If a webinar begins after 20:00, PRCA APAC will send you a copy of the webinar recording within 24-48 hours.
In part 1 of ‘Using Video for Social Media’ we look at the trends in shortform videos across platforms like TikTok, Insta and Snapchat. We explore a variety of styles of video, whether for brand marketing, internal communications, news or corporate events. We conclude with a close look at the pre-production process, from creating a brief to preparing for the shoot.
Webinar Overview
In the first part of our comprehensive course, we dive into the dynamic realm of shortform videos dominating platforms like TikTok, Instagram, and Snapchat. Uncover the latest trends and diverse video styles applicable to brand marketing, internal communications, news delivery, and corporate events. This segment delves into the intricacies of the pre-production process, guiding you from crafting an effective brief to meticulous shoot preparation.
Key Learning Points:
- Analyzing trends in shortform videos on TikTok, Insta, and Snapchat
- Exploring video styles for brand marketing, internal communications, news, and corporate events
- Understanding the critical aspects of the pre-production process
Who should attend?
This course is suitable from junior to senior level PR professionals who need to understand how to integrate video content into a digital PR campaign or longer term PR strategy.
Course Materials
Attendees will receive a copy of the presentation including links to all relevant case studies and sources.
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