Date/Time
Date(s) - 20/06/2024
6:00 pm - 7:30 pm
Duration: 1.5hrs
Type: Webinar
Level: Introductory
Trainer: Graham Barrett
Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their camera, and microphones on during the session.
If a webinar begins after 20:00, PRCA APAC will send you a copy of the webinar recording within 24-48 hours.
In part 2 of ‘Using Video for Social Media’ we share our insights into the techniques of video creation, including framing, lighting, camera angles and shot sequences. We then look at how to bring everything together in post-production to create the final, polished video. We finish with a look into the future and the AI tools that are giving everyone access to sophisticated video production.
Webinar Overview
In the second part of our course, discover the art and science behind creating impactful videos. Delve into the techniques of video production, covering framing, lighting, camera angles, and shot sequences. Navigate the post-production phase to transform raw footage into polished, engaging videos. Concluding with a futuristic perspective, explore AI tools being used for sophisticated video production for everyone.
Key Learning Points:
- Techniques of video creation: framing, lighting, camera angles, and shot sequences
- Post-production process: bringing elements together for a polished final video
- Future insights into AI tools revolutionizing video production
Explore the multitude of opportunities video presents in engaging audiences across various channels. From creating micro-content for Instagram to streaming live events via Facebook Live, learn how video can be strategically integrated into your communication plan. Uncover tactics to amplify your message, work with influencers, generate buzz, and enhance your return on investment. This session also covers diverse shortform content types, including how-to guides, news features, drone footage, and audiograms for podcast promotion.
Who should attend?
This course is suitable from junior to senior level PR professionals who need to understand how to integrate video content into a digital PR campaign or longer term PR strategy.
Course Materials
Attendees will receive a copy of the presentation including links to all relevant case studies and sources
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