Date/Time
Date(s) - 11/06/2024
6:30 pm - 8:00 pm
Duration: 1.5hrs
Type: Webinar
Level: Intermediate
Trainer: Katie King
Format: This training will be carried out online in a webinar setting. Attendees will not be able to have their camera, and microphones on during the session.
If a webinar begins after 20:00, PRCA APAC will send you a copy of the webinar recording within 24-48 hours.
This course looks at the importance of fourth generation tools such as AI and machine learning (ML) and the impact they are having on the evolving job function of communications across all sectors and geographies.
You’ll learn how the business landscape is changing; why the market is now ripe for AI; who the vendors are, how you can get started and what success looks like.
Webinar Overview
Course Objectives:
The workshop will provide best practice guidance for the use of AI in PR and comms. All theory will be supported by up-to-date case studies, enabling you to be agile and competitive.
Learning Objectives:
Learn how AI is reshaping society and business
Explore the tools that are automating many manual tasks
Build a plan for incorporating AI into your marketing and comms plans
Understand the impact of ethics such as client consent, and fair, transparent use of data
Learn how to break down the barriers to change
Understand how to budget for AI and measure its success
Materials:
A copy of the presentation and all learning materials will be available to download at the end of the webinar.
By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.
Bookings
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