Vero announces unified 6-month maternity leave and 1-month paternity leave across ASEAN offices
In a region where parental leave policies are disparate, Vero aligns with higher standards, effectively expanding paid leave for future fathers and mothers.
SOUTHEAST ASIA, JULY 12, 2022 – Vero, an award-winning Southeast-Asia focused PR and digital marketing consultancy, today announced updated parental leave policies.
The Vero team includes 200 PR, creative, digital and influencer marketing professionals. Sixty-six percent of the Vero team members are aged 26 and above, and 68 percent identify as female.
Given the rapid expansion of Vero’s business, the parental experience for team members across Southeast Asia has come into greater focus.
While compensated maternity leave in Vietnam is offered for 6 months by legal standards, other countries where Vero is based – namely Indonesia, Myanmar, the Philippines, and Thailand, have shorter maternity leave.
In a unifying move, Vero announces the standardization of 6 months of paid maternity leave, effectively offering to cover the duration and amount of salary not supported by local social security systems. This policy is offered to all Vero team members with 1 year of service.
“In our cultural approach which encourages a regional convergence of best practices, it seemed imperative to provide equal treatment to our team members. To be at their best professionally, our aspiring parents should be provided with the same standards of supporting policies. It was only natural that we settled for the highest standards, as we believe a reliable family life is imperative to nurture a strong professional life,” says Raphael Lachkar, COO, ASEAN at Vero.
Maternity Leave and returning to work
Besides expanding the duration of paid coverage, Vero will also focus on customizing the path of return-to-work, allowing parents to reappropriate their professional rhythm as they see most fit.
“We have noticed that many parents considering parental leave are anxious about their status upon return, or their absence sets off a desire to stay in touch with their work – out of passion,” adds Supreeyaporn Sihawong, People & Culture Manager in Vero’s Bangkok office.
For that reason, flexibility and control rendered to the employee are at the heart of a seamless experience both for the leaving parent and their peers.
Fathers are active parents too
While women are usually identified as the main caregiver and thus are targeted with the bulk of family-oriented policies, Vero aligns with expanded definitions of family dynamics, where men are embracing their roles as caregiver. To make the workplace more adapted to balanced ambitions among men and women, Vero has also upgraded parental leave coverage for new fathers, unifying the regional policy at 1 month.
“As one half of an ambitious and active couple myself, I realized how important it was to shape policies in a way that does not favor only one career ahead of the other. By leveraging paternity leave, we acknowledge that our workplace allows our new parents to flourish both privately and professionally, regardless of their gender,” concludes Vu-Quan Nguyen-Masse, VP of Culture & Brand, ASEAN at Vero.
ABOUT VERO
Vero is an award-winning communications consultancy advising some of the world’s leading brands, corporations, and non-profit organizations across Southeast Asia.
Vero designs integrated marketing and communications strategies that resonate within the region’s digital ecosystems and fast-growing economies.
With offices in Indonesia, Myanmar, the Philippines, Thailand, and Vietnam, Vero is a team of 200 PR, social, digital, influence, and creative professionals.
Winner of PRovoke 2021 Southeast Asia Consultancy of the Year Award, Vero has a distinctive approach to earned media, putting digital technology at the core of its business and championing stories of progress.
Vero regularly produces research papers examining relationships between brands and audiences, digital trends, and emerging cultural impact. Vero produces playbooks for brands on topics such as but not limited to management of disinformation threats, and the media ecosystem of esports.
For media enquiries please contact:
Contact: Rhea Mehmet
Email: rhea@vero-asean.com
Number: +84 589156971
