The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

If you are interested in sharing a blog/article with PRCA APAC, please get in touch with apacblog@prca.global.

Elevating Reporting Game: Metrics that Drive Real Outcomes

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Author: Dr. Clāra Ly-Le EloQ Communications In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of…

Sport Marketing in Olympics 2024: Beyond Team Spirit

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Author: Thu Tran EloQ Communications Every time the Olympics take place, social discussions heat up more than ever. The recent Paris Olympics not only featured intense and spectacular competitions among athletes from various countries but…

How To Prevent Influencer Crisis

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Author: Le Nguyen EloQ Communications Influencer Marketing in Vietnam is experiencing explosive growth. According to the latest report by Statista, spending on this activity is projected to reach $87.02 million in 2024 and continue to…

Top 3 Marketing Trends in 2024

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Author: Thu Tran EloQ Communications The first half of 2024 has passed with full of fluctuations from economic to political and social. In that context, the marketing industry in Vietnam is also constantly transforming and…

Genesis Partners announced as PRCA APAC’s Talent Partner

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 ASIA PACIFIC – 17th December 2024 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) has today announced Genesis Partners as new Talent Partner. Genesis Partners, is a market leader in recruitment, executive search…

A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC

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A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC Two PRCA talk sessions looked at ways multinationals can become more nuanced in their approach to a…

Murdoch University Celebrates 50 Years

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Join us in celebrating 50 years of Murdoch University, a place of continuous innovation and inclusivity. Discover how our campus has evolved from a sacred site of learning to a leader in environmental science, flexible…

Thriving Together: How Independent PR Agencies Can Grow and Succeed in Asia

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Author: Paul Gardner CEO, fresh accounting  In the fast-paced world of public relations, independent agencies face unique challenges and opportunities. As businesses increasingly seek tailored solutions and personalized service, independent PR companies have the chance…

PRCA APAC Relaunches Sustainability Group with New Committee to Drive Responsible Brand Communications Across the Region

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SINGAPORE,17th October 2024 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) today announced the relaunch of its Sustainability Group, a regional initiative designed to elevate the role of sustainability in PR and…

From Jargon to Stories – Distilling Narratives around Deep Tech

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As founders and communications professionals, how can we translate complex ideas and theories into powerful stories in our engagement with stakeholders like the media, potential customers, and investors? We brought together a founder, a communications…

The Future of PR: 5 Trends to Watch

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Author: Karine Lohitnavy  Midas PR For PR professionals, keeping a pulse on the trends that affect our industry is a survival skill in today’s fast-paced environment. At this year’s PROI Global Summit in vibrant Rio…

The power of personal branding: How Vietnamese influencers are shaping their online presence

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Author: Dr. Clāra Ly-Le EloQ Communications In the digital age, social media has become a cornerstone of modern communication, profoundly changing how we interact and share our lives with others. In Vietnam, social media usage…