The PRCA APAC Blog presents the leading insight articles for the PR and communications industry.

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Managing Director – Reputation & Communications Advisory, Corporate & Technology Sectors

Managing Director – Reputation & Communications Advisory, Corporate & Technology Sectors (SINGAPORE / KOREAN SPEAKING) About the role An award-winning global reputation and strategic communications consultancy firm is currently seeking a talented EVP / VP…

PRCA APAC and We. Communications Host Executive Briefing in Malaysia

On 25 June 2025, senior communications leaders gathered at Le Méridien Kuala Lumpur for an exclusive executive briefing and networking lunch hosted by PRCA APAC in partnership with We. Communications. The event centred around We.’s…

CARMA Study: Asia Financial Snapshot for Jan – Dec 2024

CARMA has released a new study looking at the media’s portrayal of major financial markets in Asia, where it analyses 14,000 articles focusing on Hong Kong, Indonesia, Japan, Malaysia, Philippines, and Singapore.  The vibrancy of commerce and…

Inside ASEAN’s Energy Transition: Unlocking Collaboration, Policy, and Business Opportunities in a Decarbonizing Region

The PRCA APAC Public Affairs Group kicked off its Pulse Webinar Series with a timely discussion on ASEAN’s energy transition. As energy demand soars across Southeast Asia, Finian Lim, PAG Vice Chair and Head of…

Proof Over Promises: Consumers Demand Action on Sustainability, Finds Burson Report

Backed by Burson’s AI-first innovation portfolio, the study uncovers sustainability conversations, audiences crave and messages that deeply resonate across Australia, India and Singapore SINGAPORE, July 17, 2025 — Burson, the global communications agency purpose-built to…

A Brief Overview of Vietnam’s PR industry

Author: Dr. Clāra Ly-Le EloQ Communications Being a relatively new industry in Vietnam, records on the emergence of public relations practices in Vietnam are extremely limited. However, the following sources shed some light on the development of…

AI in Public relations: Powerful, but is it ethical?

Author: Dr. Clāra Ly-Le EloQ Communications Artificial Intelligence (AI) has dramatically changed the landscape of public relations (PR), allowing PR pros to analyze huge amounts of data, target audiences with precision, and even handle some…

Corporate Affairs Forum – Purchase Successful

Thank you for purchasing your ticket to the Corporate Affairs Forum. More details and full agenda to follow. Please email us at [email protected] for all queries including: Requesting a receipt Exploring sponsorship Discounted entry to…

Filipino and Malaysian media outlets show high confidence in Chinese Automotive Brands, According to CARMA’s Latest Research

CARMA, the leading technology and consulting company, has released the second part of its ‘Driving Change Series’ study, which presents an analysis surrounding the Automotive industry, hyper focusing on the incoming Chinese brands in the APAC…

PR Guidance for Startups: From Launch to Scale

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Written by Ivy Nhi Chau, CEO & Founder of Ivy+Partners, a communications consultancy in Vietnam, Member of Tech Group, PRCA APAC Let me tell you one fact I’ve learned from working closely with startup founders…

Vietnam’s 2024 digital landscape: Harnessing music, cinema, and slang for effective brand engagement

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Author: Dr. Clāra Ly-Le EloQ Communications In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers…

Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners

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Author: Dr. Clāra Ly-Le EloQ Communications As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting…