Date/Time
Date(s) - 26/07/2021 - 03/09/2021
9:00 am - 6:00 pm


Summary

The PRCA Next Generation PR World Cup APAC is a creative competition for professionals under the age of 35. It is the Asia Pacific qualifier competition for the ICCO Next Generation PR World Cup 2021.

As well as participating in the international competition, the winning team will have the opportunity to have their idea implemented with the global charity partner and present at the ICCO Global Summit 2022. The APAC winning team will also receive a trophy.

Registration Deadline: Thursday, 2nd September, 2021, 18:00

Once you have paid to register your team, you must email details of your team members to awards@prca.seasia.global.

More information on the ICCO Next Generation PR World cup can be found here.

Event Type: Industry Event

Details

How the APAC competition works

A brief will be set by the PRCA SEA’s Charity Partner (to be revealed at a later date) who will act as the client, and participating teams will be given 48 hours to create a campaign.

Timeline

The cost to enter is S$250 (member) team and S$350 (non-member) per team.

The competition is open to all within the industry in Asia Pacific. The APAC competition will take place over 48 hours during working days: Monday, 6th September, 2021, 10:00 – Wednesday, 8th September, 2021, 10:00. The brief is provided by a Charity or Not-For-Profit Organisation and will be circulated by email at 10:00 on Monday 6th September.

Completed campaigns will need to be emailed back to the PRCA SEA by 10:00 on Wednesday 8th September – in the form of a 10 page PowerPoint presentation, a 1 page summary slide and a written submission of no more than 450 words delivered as a Word document. This should be sent to awards@prca.seasia.global. Campaigns will then be judged by an APAC Jury.

A shortlist of 4-6 teams will be invited to virtually deliver a 10 minute presentation to the Jury, explaining the PR campaign on Friday, 24th September, 2021.

The winning team will be notified by Monday, 27th September, 2021.

The World Cup APAC Submission requirements

  • Powerpoint Presentation (10 page maximum)
  • The written Submission (max 450 words)

Suggested breakdown: 

– Describe the creative idea (150 words) Potential for industry impact

– Describe the strategy (150 words) Target audience, target media, PR planning, approach

– Describe the execution (150 words) Implementation of PR activities, timeline, scale

APAC Entry Criteria and Competition Rules

  • Teams of two people
  • Under the age of 35 (born after 12th October, 1986)
  • The competition is open to all PR and Communications professionals (Agency, in-house, freelance)
  • Companies are welcome to enter multiple teams

For more information, please call the PRCA SEA team on +65 8596 5743 or email awards@prca.seasia.global.

If you’re based in India, Bangladesh or Pakistan, please get in touch with jayoti.lahiri@prcai.org to enter the competition.

Bookings

This event is fully booked.