Date/Time
Date(s) - 26/04/2022
10:00 am - 12:30 pm
Format: Face-to-Face with refreshments
Spaces available: 8
Attendees will be able to interact with other attendees and the trainer.
Overview
The events of 2020 and 2021 brought brand purpose to the forefront, with consumers increasingly expecting brands to speak out about important social issues.
Despite this, social good and purpose-driven campaigns require careful planning. Effective social impact marketing is not about jumping on the bandwagon by following trending conversations and supporting popular causes. Rather, it is about having an authentic, tangible connection between brand values, messaging and action.
This workshop will discuss how brands can better connect with their customers with authenticity, sensitivity and relatability; whilst helping to make the world a better place.
How attendees will benefit:
Attendees will learn best practices and useful tools to design effective social impact campaigns that shift behaviours. The session will cover the essentials of creating a social impact campaign that works – from planning to messaging, storytelling, collaborations, channels and measurement.
Who should attend:
This session is designed for marketing and communications professionals who are looking to create effective, authentic social impact campaigns.
What attendees will learn:
- How to plan and design a social impact campaign
- How to tell your story
- How to effectively reach your target audience
- How to turn awareness into engagement and action
- How to measure success
Materials:
Notes and links to useful resources will be provided to participants after the workshop.
Event Type: Face-to-Face
Level: Intermediate – Manager and Above
Trainer: Serina Tan – Award-Winning Communications Leader and Coach
By confirming this booking, you are accepting the PRCA APAC Terms and Conditions.
Bookings
Bookings are closed for this event.
