COVID-19: Crisis communication principles and crisis preparedness best practice

Summary:

Over recent days, the issue of COVID-19 has started to move rapidly. Its trajectory is far from certain, the reputational and operational challenges for organisations, regardless of size or sector, potentially considerable. Our collective response to this uncertainty needs to be calm, proportionate and evidence-based, and communication will play a fundamental role in helping ensure that is the case.

Event Overview

In this free PRCA webinar, issues and crisis communication specialist, Rod Cartwright – alongside business continuity expert, Matt Hodges-Long – will examine the crisis communication principles and crisis preparedness best practices you might consider.

Looking at the macro and micro risks the potential spread of the virus might entail, Rod and Matt will explore the all-important dovetail between communication and operational preparedness.

From systematic risk assessment and scenario planning to providing psychological safety, the session will take you through the areas you need to think about to ensure human preparedness and organisational resilience.

Please note that all our on-demand training will be received as a recording due to the time zones. You will receive the recording 24 hours after the webinar ends.

Once you register online, please contact training@prca.seasia.global to receive your recording.