Beyond Current Crises | Evolving Your Brand Communications to the New World Order

Summary:

As we view COVID-19 as a crisis, let us reshape our perspective and refocus on what we need to do right now to adjust our brand communications strategy to stay relevant in the sea of confusion. Be it for our own brands, or advising our clients, what we do right now matters! Campaigns that we spot on a month ago could be tone deaf today, or worse, downright offensive.

This live webinar will take a crisis response approach to brand communications. Your host will talk about practical steps your brand should be taking right now to mitigate further issues, realign your brand messaging for relevance, refocus your communications efforts to keep business going, and to develop and strengthen business continuity options.

Event Type: Live Webinar

Level: All

Trainer: Dr Craig J Selby, Strategic PR, Crisis Communications & Change Management Specialist

A link to the webinar will be sent to you 48 hours before the start date.