Corporate Reputation Matters: The role of Communications in earning trust

Date/Time
Date(s) - 20/11/2024
8:30 am - 11:30 am

Location: Just Explore Meeting Room, International Plaza (10 Anson Road, #05-01)

Products and services, customer experience, conduct of the leadership, culture, are among the pillars that influence how we perceive an organisation.

As PR and communications practitioners, how do we prioritise our efforts? What do our upper management want us to deliver in terms of results? How should we justify the impact of PR in a way that’s relatable to our CFO?

Join PRCA and CARMA for a morning of engaging discussions around Corporate Reputation.

‘Reputation benchmarking’ is how 90% of PR leaders have their performance evaluated by their CEO. Our speakers will address the challenges to corporate reputation in a fast-moving ever-changing world, and share valuable insights and key takeaways for PR and Communications professionals.

AGENDA

Defining Corporate Reputation: Quantifying PR Impact

Speaker: Sabrina Azmi | Research Solutions Director, CARMA Asia

Panel: Crisis management and Resilience: Overcoming reputation challenges in a divisive society

The panel will explore handling crises, addressing how brands can best respond to crises and navigate public scrutiny, particularly in today’s social media-driven environment. Our panellists will share their expertise in preparing communications teams to handle sudden reputation challenges effectively.

Panel: The role of the PR Leader in Shaping Trust and Transparency in Communications

This panel will explore the role of transparent, ethical practices in fostering trust with audiences. Our panellists will share how brands can maintain authenticity in communications, covering crucial themes of sustainability, employee advocacy and managing priorities across markets.

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