Date/Time
Date(s) - 17/04/2024 - 18/10/2024
All Day



The PRCA APAC Future Leader Award celebrates the most talented and inspiring future leaders studying or working in marketing, PR, and communications. This award recognises excellence in thought leadership, writing, and foresight.

Participants will be challenged to write a thought-provoking essay on the PR and communications industry, demonstrating their insights and vision for the future.

Registration Deadline: Friday, 18th October 2024


2024 Question:

“In the era of generative AI, communication undergoes a profound revolution. Technology not only designs, narrates, and creates, but it also challenges the essence of human connection. Despite the advancements, the intrinsic human qualities of purpose, ethics, authenticity, and genuine connections remain paramount. As artificial intelligence advances, so too must our social intelligence.

How will this amplified focus on humanity redefine the narratives for the businesses or government entities they represent?”


Timeline and Fees

  • Member Rate: S$300 per person
  • Non-Members Rate: S$400 per person

Once payment has been made, please send your entry to apaccomms@prca.global.

Students are eligible for a further discount. Contact us for more information.

The winner will be determined by a judging panel and awarded the prestigious Future Leader Award Trophy, along with a S$500 bursary.

The APAC competition will span 5 days: Monday, 21st October 2024 – Friday, 25th October, 2024.

Completed essays must be emailed back to the PRCA APAC team by Friday, 25th October, 2024, 18:00 SGT and should be sent to apaccomms@prca.global.

The winner will be notified by Tuesday, 29th October, 2024.


APAC Competition Rules

  • Participants must be based in the Asia Pacific region.
  • Entrants must be aged 32 or under to submit an essay on the selected question.
  • Each essay may be up to 1,000 words in length and must be submitted in either Word or PDF format.
  • Entries will be evaluated based on their demonstration of intelligence and forward-looking viewpoints.
  • The competition is open to all Marketing, PR, and Communications students and professionals.
  • Multiple individuals from the same company may enter the competition.

For any inquiries, please email apaccomms@prca.global.

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