PRCA Thailand Conference Reveals Nine in Ten Thais Want Transparency as AI Use Explodes

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Bangkok, 14th August 2025 – As Thailand accelerates investment in artificial intelligence (AI), new research from PRCA APAC, YouGov and Vero reveals that trust is the cornerstone of public acceptance. While there is cautious optimism…

PRCA Thailand Conference 2025 – AI: Truth, Trust and Thailand

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PRCA Thailand Conference 2025 – AI: Truth, Trust and Thailand Bangkok, 24 July 2025 – As artificial intelligence redefines how stories are told, trust is built, and reputations are managed, PRCA Thailand is calling on…

Crisis Management and Risk Mitigation: Staying One Step Ahead is an Option

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By Joseph Henry, Co-founder of Vivaldi Public Relations Crisis can strike out of nowhere – unexpected, unsettling, and often when you least anticipate it. In those crucial moments, how you respond could make all the…

Vietnam’s 2024 digital landscape: Harnessing music, cinema, and slang for effective brand engagement

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Author: Dr. Clāra Ly-Le EloQ Communications In 2024, Vietnam’s digital landscape underwent significant transformations, presenting both opportunities and challenges for marketing, public relations, and communication professionals. The “SocialTrend Reply 2024” report by YouNet Media offers…

Vietnam’s e-commerce landscape 2025-2028: Key trends and actionable insights for PR and marketing practitioners

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Author: Dr. Clāra Ly-Le EloQ Communications As Vietnam steps into an era of rapid economic expansion, its e-commerce market emerges as a cornerstone of growth. The Vietnam E-commerce Intelligence 2025 report forecasts staggering growth, predicting…

Exposing the Fakes: Tackling fake news and fake press releases

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Author: Dr. Clāra Ly-Le EloQ Communications In today’s digital era, misinformation spreads rapidly, eroding public trust and posing significant challenges for organizations. A particularly damaging form of misinformation is the dissemination of fake press releases,…

Elevating Reporting Game: Metrics that Drive Real Outcomes

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Author: Dr. Clāra Ly-Le EloQ Communications In an era where digital transformation reigns supreme, the way we measure success in public relations (PR), marketing, and branding needs a profound shift. Gone are the days of…

Sport Marketing in Olympics 2024: Beyond Team Spirit

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Author: Thu Tran EloQ Communications Every time the Olympics take place, social discussions heat up more than ever. The recent Paris Olympics not only featured intense and spectacular competitions among athletes from various countries but…

How To Prevent Influencer Crisis

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Author: Le Nguyen EloQ Communications Influencer Marketing in Vietnam is experiencing explosive growth. According to the latest report by Statista, spending on this activity is projected to reach $87.02 million in 2024 and continue to…

Top 3 Marketing Trends in 2024

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Author: Thu Tran EloQ Communications The first half of 2024 has passed with full of fluctuations from economic to political and social. In that context, the marketing industry in Vietnam is also constantly transforming and…

A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC

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A farewell to cookie-cutter comms: how to cross borders and create strategies that move the needle in APAC Two PRCA talk sessions looked at ways multinationals can become more nuanced in their approach to a…

Murdoch University Celebrates 50 Years

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Join us in celebrating 50 years of Murdoch University, a place of continuous innovation and inclusivity. Discover how our campus has evolved from a sacred site of learning to a leader in environmental science, flexible…

Thriving Together: How Independent PR Agencies Can Grow and Succeed in Asia

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Author: Paul Gardner CEO, fresh accounting  In the fast-paced world of public relations, independent agencies face unique challenges and opportunities. As businesses increasingly seek tailored solutions and personalized service, independent PR companies have the chance…

The Future of PR: 5 Trends to Watch

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Author: Karine Lohitnavy  Midas PR For PR professionals, keeping a pulse on the trends that affect our industry is a survival skill in today’s fast-paced environment. At this year’s PROI Global Summit in vibrant Rio…

The power of personal branding: How Vietnamese influencers are shaping their online presence

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Author: Dr. Clāra Ly-Le EloQ Communications In the digital age, social media has become a cornerstone of modern communication, profoundly changing how we interact and share our lives with others. In Vietnam, social media usage…

Thanzyl Thajudeen urges media industry stakeholders to address key issues

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Author: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…

Outsourced CFO services: Empowering small and medium sized PR agencies for success

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Author: Paul Gardner CEO, fresh accounting  Small and medium enterprises (SMEs) play a crucial role in driving economic growth and innovation globally. When we think of PR agencies, a significant number of PRCA members are…

Maximizing PR impact: Unveiling effective evaluation methods

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Author: Dr. Clāra Ly-Le EloQ Communications In the ever-evolving landscape of public relations (PR), the ability to measure and evaluate the effectiveness of campaigns and strategies is paramount. Evaluation methods serve as compasses, guiding PR professionals toward…

The keys to a successful transition to active consumer insights

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Author: Dr. Clāra Ly-Le EloQ Communications In my previous blog post, we explored how consumer intelligence has transitioned from passive social listening to active consumer insights. Today, we’ll dive deeper into the keys that unlock a successful…

Unveiling COVID-19 news in Vietnam: A peek behind the media curtain

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Author: Dr. Clāra Ly-Le EloQ Communications The way information about health issues is presented in the media holds immense power. In the midst of a global pandemic like COVID-19, this influence becomes even more critical.…

The evolution of consumer intelligence in a digital world

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Author: Dr. Clāra Ly-Le EloQ Communications In an age where 61% of the global population is connected to the internet and 87% of consumers prefer to research products online, it’s evident that the world is…

TriOn & Co Turns 1!

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Author:  Charu Srivastava, Marion Ang and Joel Lah TriOn & Co TriOn & Co (TriOn), a strategic communications consultancy founded by Charu Srivastava, Marion Ang and Joel Lah, marked its first anniversary on 2 March…

5 simple strategies to build your personal brand

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Author: Emma Dale Co-Founder of Prospect and Transform Executive Coaching In PR and Comms, we work tirelessly to promote businesses, yet sometimes we forget to promote ourselves. It’s partly because ‘personal branding’ is one of…

Navigating the surge of misinformation and disinformation

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Author: Dr. Clāra Ly-Le EloQ Communications In the early 2000s, the world witnessed a profound shift in the way information is disseminated and consumed. The rise of the internet brought about the increased availability of…

B2B influencers strategy and management process

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Author: Valentine Do EloQ Communications The term “influencer” is no longer foreign to media professionals and social media users. This is even a marketing strategy that the brand’s communication plans frequently mention. However, perhaps due…

From Bear to Bull: Crypto’s Media Landscape in 2023 and 2024

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Author: Samantha Yap YAP Global | CEO and Founder EOY COMMENTARY 2023 was a pivotal year for crypto, characterized by its resurgence after several setbacks in the previous year, including the FTX incident. While the…

Nurturing Tomorrow’s Leaders Amid Disconnection & Burnout

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Author: Jon Howard and Marion Ang (Committee members of PRCA Asia Pacific Workplace & Culture Group) This article was originally posted on PRovoke Media website. The PR industry is faced with a widening gap and…

Can PR help save the world?

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Author: Thanzyl Thajudeen (The writer is a senior communications and PR expert. He is a Member of CIPR, a Member of the PRCA Asia Pacific Regional Board and a Council Member of PRCA, the world’s…

PRCA Thailand: Leading the charge towards Ethical Public Relations Industry

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Author: Karine Lohitnavy-Frick This article was originally posted on The Nation (Thailand) website It has been over a year since the launch of the Thailand chapter of the Public Relations and Communications Association (PRCA) Asia…

How to take advantage of tradeshows in China – post COVID opening

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Author: Mike Golden CEO | Brandigo China As the host of some of the APAC region’s most significant tradeshows, China has always been a vital stop for B2B exhibitions and brand experiences prior to the…

5 PR trends to watch out for in 2023

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Author: Thanzyl Thajudeen Mark & Comm Ltd | Founder The world went onto this decade with some unprecedented events that will continue to challenge the status quo, and this year is no different. With dramatic…

Crypto and Web3 Have a PR Problem

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Author: Samantha Yap YAP Global | CEO and Founder Web3 marketing strategies are on the rise but while the industry innovates, new marketing and PR rules are forming. Web3 and crypto founders face two major…

Perspectives: Cooperation between the public and private sectors benefits us all

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Author: Marg Joiner SenateSHJ | Partner (Auckland) The increased collisions between public and private sectors  The public and private sector have always co-existed, but in recent times they seem to be more closely intertwined.   I…

Perspectives: After two crisis surveys one key thing emerged as a company’s biggest reputation risk

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Author: Craig Badings SenateSHJ | Partner (Sydney) In one of his last speeches after eight years as the Australian Prudential Regulatory Authority (APRA) Chair, Wayne Byres, last month said that besides the requisite skills, knowledge…

5 ways to improve mental health in the PR industry

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Author: Adrian Bebbington-Wong Neurum Health | Marketing and Communications Lead We are in an industry where creativity is our primary asset, and our brains are the powerhouses. The reality, however, is that taking care of…

The Right Side of the Ethics Debate is the Only Choice

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Author: Matthew Taylor FTI Consulting | Senior Director Let’s face it, when it comes to ethics, the public relations and media sectors often cop a bad rap, but why? Is this because a few bad…

Brands need to rethink the APAC PR approach

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Author: Rajiv Menon Sling & Stone | Head of Singapore If I had a dollar for every time a client asked me to distribute a global press release in Asia-Pacific that had no relevance to…

Five ways to put Equality, Diversity and Inclusion into practice

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Author: Sai Roshini Daswani  PRCA APAC | Equality, Diversity and Inclusion Committee Member Sinclair | Director – Client Strategy, APAC Promoting equality, diversity and inclusion (EDI) in the workplace has been one of the most…