Thailand Rules of Entry

• The PRCA Thailand Awards are open to all Thai-based businesses and parties involved in the use of PR and communications; PR consultancies, freelancers, in-house communications departments, digital agencies, media owners, and university students
• Organisations can submit multiple entries into all categories. Companies or individuals may submit entries on behalf of themselves or others. If entering an In-house Category on behalf of a client, the entry needs to be written and branded from the client’s perspective, e.g. just the client’s logo/name.
• There is no official format provided for your Award entry, allowing you to be as creative as you wish. However, entries in the Campaign Categories should demonstrate: strategy and research, execution, creativity, originality, effectiveness and results. For Team categories, entries should demonstrate:

Agency Team:

1. Clients: retention, growth, and performance.
2. People: commitment to development and diversity, innovative practices and employee engagement.
3. Financial: performance, growth, and acquisitions must be disclosed.
4. Innovation: investment in infrastructure, new client products, and/or new approach to staffing.

In-House Team:

1. People: commitment to development and diversity, innovative practices and employee engagement.
2. Financial: performance, growth, and acquisitions must be disclosed.
3. Innovation: investment in infrastructure, new client products, and/or new approach to staffing.

• In the Individual Categories, judges will mark your entry on the following criteria; leadership; initiative; performance and contribution; colleague/client references.
• All entries that are made into the Campaign Award Categories must have been started or completed by 28th February 2023 – 28th August 2024 (18 months). Campaign category entries do not have to relate to a specific campaign or project, but can be a component of on-going work or a combination of activities.
• For categories recognising the performance of teams or consultancies rather than individuals of campaigns, financial and other figures should relate to your most recent financial year.
• Entries that exceed the 1,000 word count limit over a maximum of 4 sides of A4 will be void
• Entries must be submitted as either a Word document or PDF
• If possible, avoid using AVEs.
• Entries must be submitted online with the relevant documentation
• Imagery should be included in the body of your entry to support your case
• It is the entrant’s responsibility to seek and ensure permission has been granted for the right to use the intellectual property of the brand or client entered.
• For some campaign categories, there will be a Consultancy winner and an In-house winner
• The Campaign of the Year winners will be chosen from the list of Campaign Category winners
• Judges will assume that campaigns using celebrities or other associations have been paid for their involvement unless stipulated otherwise
• If the campaign is integrated, when demonstrating results please state the PRs involvement and outline the activity of the other marketing disciplines
• State the campaign budget. When PR is part of an integrated campaign state the PR budget and the approximate campaign budget

• Member entry: THB 5,000
• Non-member entry: THB 10,000
• Payments must be paid by card online via the entry website.
• Invoices may be requested on any payments above S$1500. Please contact the awards team on: apacawards@prca.global
• Once you have made payment, please complete the PRCA Thailand Awards 2024 Entry Form to submit your entries.
• For more information, please download the PRCA Thailand Awards 2024 Entry Toolkit.