Emerges as the partner of choice for leading start-ups like ABM Respiratory Care, ZaZaZu, and ZumVet

7th June 2021, Singapore – Singapore-headquartered public relations (PR) and communications firm, SPAG, announced its achievements in the start-up sector with the closure of 2021 Q1. The company reported wins of leading players such as ZaZaZu (a sexual wellness startup), PET telehealth company Zumvet and medical device company ABM Respiratory Care, to name a few. It is noteworthy that in November 2020, SPAG, in partnership with KPMG, APACMed, PRCA and e27, released its pioneering start-up communications report, ‘Igniting Start-ups with Investor Insights’, highlighting the road-map for start-up communications needs.

Following its business expansion strategies and start-up offerings in APAC this year, these new client additions further solidify SPAG’s position as a leader in start-up communications. The vertical aims to provide strategic counsel and help establish brand, presence, and credibility for start-ups who may be at different stages of evolution. “We are proud to be a key driver in supporting the innovation scene and boosting start-ups’ growth. The markets are evolving, and many-a-times, the challenges faced by this agile industry are real. Since each start-up company may have different business needs, we craft campaigns that are driven by research-based insights and our deep understanding of the industry,” said Priyanka Bajpai, Regional Head, SPAG.

“With 198 unicorns in 2021, Asia is home to a burgeoning start-up scene. Start-ups are important drivers of economic growth, particularly in current times, as the world recovers from debilitating impacts from the pandemic. Our endeavor is to be true enablers for the start-up ecosystem, thereby facilitating the regional and global economic growth,” adds Aman Gupta, Co-founder & Managing Partner, SPAG

With COVID-19 ravaging the headlines in 2020 and 2021, it is important to continuously communicate the right information and develop strong brand presence for a MedTech start-up company like ABM Respiratory Care. “SPAG has been an excellent communications partner for us in the region as we build and strengthen our narrative towards remote respiratory care and continue advancing the healthcare industry,” said Vinay Joshi, CEO, ABM Respiratory Care. ABM Respiratory Care raised a total of US$10.3M in its series A funding round last year led by Advanced MedTech Holdings, a global medical technology leader, and SEEDS Capital, the investment arm of Enterprise Singapore.

ZaZaZu CEO and founder Jingjin Liu echoes the value of focused and effective communication that is mapped against business’ target audiences. “We work in an industry that is judged and commented on all the time. As a startup founder who aims to redefine sexual wellness in Asia, I wanted to ensure that we had a communications partner that understood our vision and goals in the way we do. Flexible and adaptable, SPAG comes with a methodical counsel and strategic team support that ties both business and delicate nuances of the industry together. I am delighted with the stellar results that they have brought for ZaZaZu.” ZaZaZu, the first personalized e-commerce ecosystem that aims to redefine sexual wellness, is gearing up for investment rounds to facilitate their next phase of growth.

The client testimonials speak volumes about the companies work. “We were looking for an agency that could help us drive increased awareness of our platform and grow our brand reputation in Asia. SPAG has helped us achieve this and we’re confident that they are the right partners that will grow with us across the region,” said Athena Lee, Co-founder & CEO of Zumvet. The company has most recently raised a seven-figure seed round led by Pine Venture Partners, a growth-stage venture capital firm.

SPAG has also led communication campaigns for Ferne Health last year where it spearheaded market entry strategy for Ferne Health’s online platform focused at home-based sexual health screening services.


About SPAG

SPAG is an award-winning Public Relations and Advocacy firm, reputed for offering bespoke communication strategies to shape conversations, influence perceptions, cultivate constructive knowledge and to keep the dialogue going.

A renowned communications specialist agency in Asia Pacific, SPAG is dedicated to creating positive change through communications. The team readily applies innovative and agile approaches to help their partners revolutionize their ideas and meet their unique needs. SPAG won ‘Large Agency of the Year’ at the prestigious IPRCCA Awards 2020 and AmCham Singapore’s ‘Business and Transformation Award 2021’ for Marketing & Communications, demonstrating their strong communications and creative capabilities, and regional strength.

We are part of the Strategic Partners Group, an integrated communications entity, harnessing the potential of a phenomenally diverse universe of conversations. Integrated as a group, yet specialists at core, its domain expertise is institutionalized into distinct entities: SPAG – Public Relations & Advocacy and D Yellow Elephant – Digital & Social Media.

Website: https://spag.asia
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