Sieu Ping brings a decade of expertise, blending local and regional PR insights to craft precise strategies and execute successful communications campaigns in the Asia Pacific region. Currently the Growth Markets media relations lead for Accenture Song, the $18 billion tech-powered creative group within Accenture, Sieu Ping spearheads regional media strategy, amplifying market positioning through executive leadership positioning, compelling client storytelling, and impactful external communications. Prior to joining Accenture, Sieu Ping honed her skills in B2B tech and corporate PR at BCW and The Hoffman Agency. Her work has been recognized at regional PR awards shows, and notably, she’s emerged as one of the top six teams of two in Southeast Asia at the PRCA Young Lions PR Competition 2019. Sieu Ping has also held roles as a crime and general affairs journalist and a community health campaign planner. Outside of work, Sieu Ping volunteers as a walking guide to heritage sites and monuments in Singapore.
