Job Title: Singapore Corporate Communications & Affairs
Company: DFI Retail Group
Sieu Ping brings a decade of public relations expertise, seamlessly blending local and regional insights to drive impactful communications campaigns in the Asia Pacific (APAC) region.
As the Singapore Corporate Communications & Affairs lead for DFI Retail Group, Sieu Ping drives corporate visibility for the Group and its brands (7-Eleven, Giant, Cold Storage, Guardian), while advancing ESG priorities and managing internal and external communications.
Previously, Sieu Ping led media relations for Accenture’s tech-powered creative group, Accenture Song, in APAC, shaping the organisation’s market positioning through strategic storytelling and executive leadership communications.
Her PR career includes B2B tech and corporate PR roles at Burson and The Hoffman Agency. She has earned recognition at regional PR awards shows and was a finalist in the Public Relations and Communications Association (PRCA) Young Lions PR Competition 2019.
A guest speaker at industry events and Singapore’s Nanyang Technological University (NTU), Sieu Ping also volunteers as a National Heritage Board walking guide to heritage sites and monuments in Singapore.
