SINGAPORE, 25 May 2022 – The Public Relations and Communications Association Asia Pacific (PRCA APAC) has established a new group to promote industry standards and practices in sustainability and communications. The Sustainability Group has appointed Spurwing Communications Senior Account Director Janissa Ng MPRCA (Chair) and Redhill Senior Director of Sustainability Marta Bigio MPRCA (Vice Chair) as leads.
Consisting of agency and in-house representatives, the volunteer-led group aims to build industry knowledge and equip PR professionals to deliver compelling and responsible brand communications on sustainability-related topics.
Key initiatives that the Group has outlined for the coming year include the establishment of guiding industry principles and shared definitions for key sustainability-related terms. Events and workshops will bring speakers and experts across a broad range of industries to share best practices and technical expertise.
- Chair: Janissa Ng MPRCA, Senior Account Director, Spurwing Communications
- Vice Chair: Marta Bigio MPRCA, Senior Director Sustainability, Redhill
- Kavickumar Muruganathan, Teaching Faculty Member, National University of Singapore, School of Design & Environment
- Sheena Koh MPRCA, Account Manager, Redhill
- Jose Raymond MPRCA, Director of Strategic Advisory, PRecious Communications
- Ambarwati Dwilo MPRCA, Senior Consultant, Maverick Indonesia
Spurwing Communications Senior Account Director Janissa Ng MPRCA said: As businesses face growing pressure to be accountable for their sustainability targets, the Sustainability Group is an industry effort to address greenwashing by plugging knowledge gaps and setting standards. We hope that this helps PR professionals drive trust and transparency on behalf of the brands and organisations they represent.
Redhill Senior Director of Sustainability Marta Bigio MPRCA said: Redhill Senior Director of Sustainability Marta Bigio MPRCA said: As communication professionals, we have a role to play in supporting organisations to communicate their sustainability efforts in a clear and transparent way. We are hopeful that this industry effort will help in-house and agency professionals in preventing the greenwashing attempts that ultimately delay the progress we need to tackle climate change.
Find out more about the group here.
The Public Relations and Communications Association (PRCA) is the world’s largest professional PR body.
We represent more than 35,000 PR professionals in 82 countries worldwide. With offices in London, Hong Kong, Dubai, Singapore, and Buenos Aires, we are a global advocate for excellence in public relations.
Our mission is to create a more professional, ethical, and prosperous PR industry. We champion – and enforce – professional standards around the world through our Professional Charter and Code of Conduct. The Code compels members to adhere to the highest standards of ethical practice.
We deliver exceptional training, authoritative industry data, and global networking, and development opportunities.
We also manage the International Communications Consultancy Organisation (ICCO) – the umbrella body for 41 PR associations and 3,000 agencies across the world, and LG Comms – the UK’s national body for local government communicators. Additionally, we support the delivery of the Motor Industry Communicators Association (MICA).