Lottie Longford Appointed as Director, Marketing & Communications APAC for Golin

HONG KONG, 10 March 2022: Today, Interpublic Group (NYSE: IPG) agency Golin has announced the appointment of Lottie Longford to the newly-created role of Director of Marketing & Communications APAC for multiple Golin Group agency brands – including Golin and DeVries Global.

Prior, Longford was Director at Golin Hong Kong, leading the team’s health & wellness accounts, having transferred from the agency’s London location in 2016. In her new role, Lottie will be the Asia Pacific lead to regionally drive brand positioning and initiatives for both agency brands, working closely with global, APAC and market leaders.

Longford will report into Golin’s Head of Growth, Simon Ruparelia, as well as APAC President Darren Burns, as part of a growth team for the region.

Darren Burns comments: “Lottie is one of our key business leaders in Hong Kong and someone who has a palpable passion for our industry. In her new role, she will help shape our growth by communicating to talent, clients and the wider industry about the change we drive in Asia”.

“Across the past eight years at Golin, I’ve always been energised by the smart, creative work we do, and am proud of what we stand for – as well as admiring the innovation and achievements of the DeVries Global teams,” said Longford. “I’m excited to bring my experience and ideas to the role in amplifying our work and people”.

 

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About Golin

Golin is a global public relations agency that helps companies create change that matters. Together, we discover powerful human truths that bind us, create with bravery and collaborate inclusively and obsessively. Golin’s 1700 global employees operate across 50+ offices worldwide, allowing us to provide our clients with comprehensive solutions for multi-market, regional and global communications programs. Golin was named PRWeek’s 2021, 2020 and 2019 Global Agency of the Year, PRovoke Media’s 2021 North America Large Agency of the Year and is the first-ever PR agency to be credited with “ideation,” when the firm took home Gold and Silver Lions at the 2019 Cannes Lions Festival of Creativity.

About DeVries Global

DeVries Global is a global consumer communications agency with an Asian lens. Growing from just a handful of people in Asia to 100+ in the region today, we use a local lens to solve our clients most pressing problems and deliver seamless capabilities and scale through fast-moving culture-centric branding. What makes us unique is our Asia Center of Innovation, based in Singapore, which informs and leads our global counterparts to operate as an agency.