PR consulting firm Ivy+Partners concluded yet another successful year in 2023. The firm, based in Ho Chi Minh City, made a name for itself by bridging the divide between local and international agencies – by producing deep-rooted local insights while operating at the pinnacle of global standards. Since 2021, Ivy+Partners has been a key player in fostering Vietnamese brands internationally while assisting overseas brands in thriving within the local market.
In recent years, Vietnam emerged as one of the fastest expanding economies in the region, witnessing an 8% growth in gross domestic product (GDP) in 2022. In the three months ending September 2023, the Southeast-Asian economy continued to grow for a second straight quarter with a GDP of 5.05%.
Despite the slowdown in momentum in 2023, due to reduced global demand, Ivy+Partners experienced substantial growth in revenue, team, and forged strong partnerships with clients.
Bloomberg foresees a strong 6% growth in Vietnam’s economy for 2024, with aspirations to be the fastest-growing in Asia by 2025. Ivy Nhi Chau, Founder and CEO of Ivy+Partners, observes a rising trend of global and regional companies leaving their mark on the Vietnamese market. “Notably, our client base is diverse – half international, including Singapore, Indonesia, Taiwan, and the UK, and the other half a vibrant mix of local businesses.”
A continuous growth trajectory marked by new senior leadership
Ivy+Partners also achieved a significant milestone in its strategic growth by appointing Huyen Tran as Communications Director. With over 15 years of experience, Huyen is a seasoned communication professional with a robust business acumen. Her expertise lies in planning and implementing various communication strategies to support the sustainable growth of businesses. She excels in crafting compelling stories that connect companies and their brands with key stakeholders, resonating with them. Prior to joining Ivy+Partners, she held positions in renowned corporations, including Unilever, FrieslandCampina, AkzoNobel, H&M, and British American Tobacco (BAT), working across Vietnam and Singapore.
Huyen’s appointment is a significant contribution to the team to ensure communication consistency and seamless execution of integrated communication campaigns for local and international brands.
“Joining Ivy+Partners has been such a pivotal turning point in my career. I believe the experience and insight I have cultivated through many years working at corporations, combined with the dynamism and creativity of the young team at Ivy+Partners, would be a great match to help our business excel this year and the many years to come. We have an ambitious plan ahead, not only in growing our business and fostering relationships with our client-partners for more successes but also in developing our internal team, building a strong culture that wins hearts and minds of our talents,” said Huyen.
New Year, New Heights
Looking into 2024, the Ivy+Partners team looks toward achieving even greater results as well as exceeding client expectations for business partners. Beyond commercial growth, the firm maintains optimism for strengthening the culture within the team and further enhancing its brand presence in the international market.
“A new year is here, and we continue our vision to bridge the gap between global and regional players entering the Vietnamese market and local brands aiming for international expansion through strategic PR communication and our solid partner network. In terms of our clientele, while we take pride in having served and worked with a broad, diverse portfolio of businesses over the last few years, we will put more focus on two key categories: Tech and Corporate – to serve our clients from SMEs, startups, and big corporations; and Lifestyle – to serve our B2C clients in Hospitality, FMCG, and Entertainment. This also means growing and developing our team of consultants to become more well-rounded and accomplished, from strategic planning and account management to excellence in execution. This operational model has set us apart from the classic structure of PR agencies since day one, and we will keep pursuing it,” shared Ivy, outlining her vision for 2024.
ABOUT IVY+PARTNERS
Ivy+Partners is a PR Consulting Firm headquartered in Vietnam. Established in 2021, Ivy+Partners aims to champion cultural and artistic values while empowering brands to forge meaningful connections within their communities.
Born out of a desire to uplift small, local businesses, Ivy+Partners has since grown to serve international clients seeking to enter the Vietnamese market. Besides its strength in PR, Ivy+Partners also provides all-inclusive services such as communication strategy, consulting, personal branding, and business matching for enterprises to get closer to their target audience.
Ivy+Partners has a strong network of partners in the APAC region and is a proud member of the Public Relations and Communications Association (PRCA) – the world’s largest organization of public relations professionals, a founding member of One Asia Communications Group.
KEEP IN TOUCH WITH US
Website: https://ivynpartners.com
Facebook: https://www.facebook.com/ivynpartners
Linkedin: https://www.linkedin.com/company/75603826
MEDIA CONTACT:
Sin Ko Nguyen – Senior PR Consultant
Mobile phone: +84963216770
Email: sinkonguyen@ivynpartners.com
