Date/Time
Date(s) - 28/05/2024
4:00 pm - 5:30 pm
The session will cover trends shaping future communications, especially around the evolution of Artificial Intelligence in the Asia Pacific communications industry. To illustrate the trends covered, the session will also include a ‘live’, participative demo of a Generative AI suite tailored for marketing and communications usage.
Overview of workshop
- Understanding AI: Introduction to Artificial Intelligence (from Machine Learning to Gen AI) and Its Capabilities.
- The Future of AI and Communications: Future Trends and Predictions for AI in Asia Pacific’s Communications Industry
- Participative Gen AI Demo: Real-Time Gen AI Campaign Creation, Powered by Gimmefy
Key learning outcomes
- Gain an understanding of the fundamental principles of artificial intelligence (AI) and its applications in communication technologies, and insights into emerging trends and future directions of AI in communication.
- Identify the potential of strategic AI integration in communication: the benefits and challenges of implementing AI-powered communication tools and platforms.
- Understand ethical considerations and regulatory frameworks associated with AI-driven communication technologies.
Speakers:
- Shalu Wasu, Co-Founder, gimmefy
- Jeremy Seow, Regional COO and Head of Client Experience, APAC, Allison
Target audience
Mid-level to senior communications professionals
