Date/Time
Date(s) - 01/12/2021
2:30 pm - 4:25 pm


Timings: Bangkok Time

Location: Online

Format: This event will be carried out online in a virtual Zoom meeting. Attendees can have their videos on during the session but should have their microphones off.


Event Summary

Please join PRCA Thailand for their inaugural virtual event on The Rise of Public Relations in Thailand.

Taking place on 1st December, 2021 at 14:30 (Bangkok Time), industry leaders will come together to discuss:

  • An introduction to PRCA Thailand
  • PR measurements and the Barcelona Principles 3.0.
  • The Direction of Brand Communication in a Digital Era
  • How the rise of PR will direct the industry in Thailand.

Speakers include:

  • Karin Lohitnavy, Chair, PRCA Thailand
  • Caroline Hsu, APAC Managing Director, The Hoffman Agency
  • Richard Bagnall, Chairman, AMEC
  • Rawit Hanutsaha, CEO, Srichand United Dispensary
  • Saiyai Sakawee, Head of Communications and Public Affairs, Google Thailand

Moderator: Vorasit Turongsomboon, Head of Public Relations, MSLGROUP Thailand


Agenda:

 

14:30 – 14:35

 

 

Opening

Moderator: Vorasit Turongsomboon, Head of Public Relations, MSLGROUP Thailand

Topic:

  • MC Welcomes all media and guests
  • Inform the agenda for today
  • Instruct all logistics for media Q&A
  • MC Introduces Karin Lohitnavy, Chair, PRCA Thailand, and Founder and Master Connector, Midas-PR
14:35 – 14:45

 

INTRODUCTION PRCA THAILAND

Karin Lohitnavy, Chair, PRCA Thailand, and Founder and Master Connector, Midas-PR

Topic:

  • Welcome and thank all the media and guests
  • Introduces PRCA Thailand to Media
  • Share perspective about PRCA Thailand
 

14:45 – 14:50

 

Moderator: Vorasit Turongsomboon, Head of Public Relations, MSLGROUP Thailand

Topic:

  • MC translates key points from Karin Lohitnavy’s speech
  • MC introduces Caroline Hsu, APAC Managing Director, The Hoffman Agency.
14:50 – 15:00

 

GLOBAL PR TRENDS

Caroline Hsu, APAC Managing Director, The Hoffman Agency.

Topic:

  • Greetings and welcome all media and guests
  • Global PR Trend
 

15:00 – 15:05

 

 Moderator: Vorasit Turongsomboon, Head of Public Relations, MSLGROUP Thailand

Topic:

  • MC translates key points from Caroline Hsu’s speech
  • MC introduces Richard Bagnall, Chairman, AMEC, Global co-managing partner, and CEO Europe and the Americas, CARMA

 

15:05 – 15:25

 

 PR MEASUREMENT

Richard Bagnall, Chairman, AMEC, Global co-managing partner, and CEO Europe and the Americas, CARMA

Topic: PR measurements and the Barcelona Principles 3.0.

15:25 – 15:35
 Moderator: Vorasit Turongsomboon, Head of Public Relations, MSLGROUP Thailand

Topic:

  • MC translate key points from Richard Bagnall’s presentation
  • MC introduces a Panel discussion
15:35 – 16:05
 PANEL

Moderator: Vorasit Turongsomboon, Head of Public Relations, MSLGROUP Thailand

Clients:

Rawit Hanutsaha, CEO, Srichand United Dispensary

Saiyai Sakawee, Head of Communications and Public Affairs, Google Thailand

Topic: The Direction of Brand Communication in a Digital Era

16:05 – 16:20
Q&A

Question time from audiences

Moderator: Vorasit Turongsomboon, Head of Public Relations, MSLGROUP Thailand

16:20 – 16:25

 

 CLOSING REMARKS

 Moderator: Vorasit Turongsomboon, Head of Public Relations, MSLGROUP Thailand

 

By confirming this booking, you are accepting the PRCA APAC  Terms and Conditions.

Bookings

Bookings are closed for this event.

This post is also available in: Thai