Date/Time
Date(s) - 04/08/2020
4:00 pm - 5:30 pm
Event Overview
Fake news and misinformation have become part and parcel of our digital and social media landscape—causing great damage to individuals, societies, and organisations along the way. This situation has been exacerbated by the COVID-19 global pandemic. With COVID-19 necessitating that we spend most of our personal and professional lives online, fake news and misinformation have crept even more insidiously into our digital lives.
The surge of fake news that has accompanied the epidemic has been referred to as an “infodemic”, triggering harmful, and sometimes disastrous, consequences for public safety, security, and well-being.
Fake news can impact organisations in many ways, including:
• Damaging reputation and erosion of trust
• Business disruption and revenue loss
• Diversion of resources on communication and other crisis management strategies
In the context of public relations (PR) and communications, brand safety can be severely compromised with fake news.
As societies and organisations are more aware and better prepared, there have been a variety of multi-stakeholder responses globally to tackle fake news.
This virtual event will delve into the nature and types of fake news in the current context of COVID-19, and what this means for companies as they operate in the digital new normal of the foreseeable future. The event will also examine initiatives that are being undertaken in the PR and communications industries to tackle fake news, and look at what companies in Singapore are doing to protect their brands from fake news and misinformation.
Speakers
Dr. Anuradha Rao, Founder, CyberCognizanz
Larry Loh, Director/Head of Communications, Twitter
Antoine Calendrier MPRCA, Head of Reputation, North Asia, And Head Of Crisis, APAC, Edelman
Emma Richards, Head of Communications, HP
Jeremy Seow MPRCA, Managing Director,Growth and Innovation, Allison+Partners
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