The Changing Landscape of Influencer Marketing

Summary:

Influencer marketing is expected to be close to a $10bn industry and with more of us online than ever, how will that shape brand strategy? We discuss this with two industry professionals.

Event Overview

This webinar will cover:

• The influencer marketing landscape in 2020 – Gordon Glenister, global head of influencer marketing BCMA (Branded Content Marketing Association)
• An overview of influencer marketing strategy for PR professionals Scott Guthrie, influencer marketing consultant

About your presenters:

Gordon Glenister is the global head of influencer marketing and founder of BCMA Influence, (Branded Content Marketing Association) the association representing the influencer marketing industry  He is also a podcast presenter of Influence, the global podcast on influencer marketing, blogger and author. He also runs his own membership consultancy and leads the Influencer Steering group of the BCMA.

Scott Guthrie is a strategic influencer marketing consultant, conference speaker, guest university lecturer, top 10 PR blogger, and media commentator. He is a PRCA council member, a founding member of the BCMA influencer marketing steering group and an editorial board member of both Talking Influence and Influence publications.

Event Type: Webinar/Recording

Level: Intermediate

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If a webinar begins after 18:00, PRCA SEA will send you a copy of the webinar recording the next day.