Tech Trends that are transforming Public Relations

Time: 09:30 SGT

Location: Online

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Summary:

Industry leaders will deliver 10 minute quick-fire presentations on a key tech trend. The presentations will be followed by a live audience Q&A.

Moderated by:

Soohan Han, Director of Global Marketing, 2C2P

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Managing brand reputation in a digital world

From Reddit to Discord – proactively managing brand reputation before an issue becomes reaches the mass public consciousness

Kevin King, Head of Global Brand Reputation, MediaMonks an S4 Capital company

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What does your world look like now? How Data is changing communications and storytelling

Key trend: Data & AI

Learn what CEOs, CMOs and CCOs are asking today about how to tell the story that’s predicted and backed by data, in 30 different formats and distributed in 300 touchpoints and measuring all of it in real time + how to be a master of distribution

Daryl Ho MPRCA, MD – Singapore, WE

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 Audio – Standing the test of time from radio to Clubhouse

Use “voice” or audio technologies to be heard, cutting through noise and video fatigue in an increasingly crowded communications landscape

Charu Srivastava MPRCA, Senior Director of PR, REDHILL

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Shattering the old habits of car buying behavior: From Showroom with Social Commerce

COVID caused showrooms to close down and test drives to stop. This is both a challenge and an opportunity to re-think how we engage our audience. Learn how we used Social Commerce to sell a $61,000 car in 85 minutes by using Facebook Live and made history. 

Manisha Seewal, Chief Marketing Officer, Carro