Supercharge PR Campaigns for LinkedIn

Summary:

With over 400 million members, LinkedIn is a social media powerhouse – and a powerful tool for PR companies. But how do you go about harnessing the power of the world’s largest B2B network?

Event Overview

How attendees will benefit

What attendees learn
How to:

• Discover the many ways LinkedIn is a powerful tool for PRs
• Set up a company page that grabs attention
• Amplify your company or client’s visibility with LinkedIn’s SEO advantages
• Make your company page highly searchable within LinkedIn
• Optimise employees’ public profiles
• Use LinkedIn’s influencer programme to benefit your company or client
• Take advantage of Elevate – LinkedIn’s new paid tool
• Learn how to best engage in LinkedIn Groups to bolster your company or client’s profile
• Build a network and connect with journalists
• Create the best content and segment messaging within company pages for better targeting
• Market events on LinkedIn for maximum coverage
• Make the most of LinkedIn as a source of content and insight, and discover Pulse
• List all your forthcoming events for maximum coverage
• Run powerful polls for great PR, valuable insight and engagement
• Source talent
• Use SlideShare to create shareable content
• Utilise LinkedIn’s paid-for tools and advertising options
• Incorporate LinkedIn into your wider strategy
• Evaluate your campaigns in a meaningful way

Event Type: On-Demand Training

Level: Intermediate

Trainer: Natalie Hughes MPRCA

Please note that all our on-demand training will be received as a recording.

PRCA SEA members – once you reserve online, please contact training@prca.seasia.global