Date/Time
Date(s) - 06/02/2024
4:00 pm - 7:00 pm


Date: 6th February 2024

Time: 16:00 – 19:00

Location: WE Communications, 3 Harbourfront Pl, #12-02/04 HarbourFront Tower Two, Singapore 099254 (No walk-ins allowed)

Join PRCA APAC and CARMA Asia for a half day event as we explore how measurement and the insights derived supports Comms professionals in making strategic decisions around managing reputation and earning trust.

This event will be followed by a networking session, so don’t miss out on the chance to enjoy an evening with industry peers.

Keynote
Title What is the role of Comms measurement in managing reputation and earning trust?
Synopsis Sabrina Azmi, will explores the effects of measurement across brand reputation, consumer trust, and market positioning. Drawing on real-world case studies and industry insights, Sabrina will touch upon how PR measurement can shape narratives, influence stakeholders, and ultimately contribute to the bottom line.
Speaker Sabrina Azmi, Research Solutions Director at CARMA Asia

 

 Panel 
Title Do you really know what people think about your brand?
Synopsis This discussion navigates the complexities of understanding how consumers truly perceive your brand. We’ll hear from a diversity of opinions on how to understand the impact of editorial and social content for accurate landscape and competitor analysis and explore the intersection of perception and brand success.
Speakers

Charlotte McEleny, PR Director – SEA India & ANZ Media.Monks

Sabrina Azmi, Research Solutions Director, CARMA ASIA

Charlene Lee, Global Public Relations Director, SHEIN

Elizabeth Chu, General Manager, Sandpiper

 

 Panel 
Title Do you know if your PR is working?
Synopsis This panel explores how companies can proactively and reactively manage stakeholder expectations in showcasing PR ROI. Data and insights serve as a compass for the impact of PR, and the panellists will take us through how they prove the impact of their PR efforts.
Speakers Shawn Lim, Editor, Media and Technology, Campaign Asia

Vicky Ras, Deputy Head of PR & Communications, QNET

Nicolas Chan, Chief Strategist & Head of Digital APAC, The Hoffman Agency

YY Wu, Regional Head of Content and Communications, Ninja Van

 

Bookings

Bookings are closed for this event.