Date(s) - 14/11/2022 - 16/11/2022
All Day


The ICCO University PR World Cup competition is a separate initiative running alongside the ICCO Next-Gen PR World Cup, which is open for PR working Professionals 35-years and under. Learn more about this competition here.

Registration Deadline: 4th November 2022

The competition is free to enter. For more information please contact or

Entry criteria

  • Open to all Universities (members and non-PRCA members)
  • Teams to be made up of two students (open to all undergraduate students) with one mentor from PRCA/ICCO’s NextGen Groups.
  • Mentors must commit to 1 chat before briefing and 2 chats during the 48-hour competition
  • One team maximum per university.
  • Ensure availability for the week of 14th November.
  • Judges will be a combination of academics and practitioners

Competition Format

In teams of two, participants must work to invent a PR campaign that demonstrates a comprehensive understanding of a brief which will be set by a chosen NGO (TBA) and meets all their detailed requirements. Campaigns will be submitted to a list of international judges (academics and PR professionals) who will, using a scoring system, select a winning campaign.

The Submission

  • Video file submitted (5 minutes maximum)
  • Deck of maximum 10 slides
  • Describe the creative idea, potential for industry impact, the strategy, execution, and timescales.
  • Aim to satisfy all requirements of the detailed brief written by the globally recognised NGO.

Timeline and Fees

Deadline to enter team: 4th November
Competition begins: Week of 14th November
Teams meet virtually for NGO briefing on Monday, 14th November, 12pm GMT (30 minutes)
Teams have 48 hours to deliver campaign by 16th November.
Judges then have until Monday, 21st November, 9am GMT, to submit scores.
Winners announced 12pm GMT, 21st November, on a virtual call.

The competition is free to enter.


  • Internship with a leading agency in their local city (F2F or virtual internship)
  • Feature interview on ICCO and PRCA websites, appearance on industry podcast, and name headlined in member newsletters (more than 10,000 PR professionals subscribed)
  • Free tickets to PRCA Virtual International Summit 2023


Bookings are closed for this event.