Date/Time
Date(s) - 23/11/2022
9:30 am - 12:30 pm
Date: 23rd November, 2022
Time: 09:30 – 12:30
Location: In-person in Singapore. TBC after registration
PRCA APAC and CARMA Asia are proud to ring in Measurement Month in November. Join us for a half day event on 23 November as we explore how Measurement helps us achieve our PR objectives. This event will equip delegates with practical tips and techniques to prove the value of PR campaigns to clients and C-suites. Hear the latest trends in defining success of massive global PR campaigns and strategies from brands and businesses.
This special Measurement Month event is being presented by PRCA APAC and CARMA Asia in association in AMEC. The emphasis will be to showcase trends and thinking presented in measurement month to make measurement matter within a PR consultancy or in-house team.
Hear from;
- Preeti Gupta, Corporate Affairs & Sustainability Director, BMW Group Asia
- Danny Tan, Managing Director, Grayling
- Andrew Nicholls, Managing Director, CARMA Asia
- Felicia Nugroho, Director – Analytics & Insights, Maverick Indonesia
- Scott Lai, Communications Lead, Shopee
- Allanjit Singh, Managing Director, Technology Practice and Head of Digital, Asia Pacific, Allison + Partners
- Divika Jethmal, Regional Marketing Manager, CARMA Asia
- Rachael De Foe, Managing Director, Founder, Redefy
| AGENDA | |
| 09:30 | Registration and Networking |
| 09:55 | Welcome and Introductions |
| Keynote | |
| 10:00 | Instilling a culture of PR measurement |
| Nugroho, who also serves as Co-Chair of AMEC Asia Pacific, inaugurates the event with a discussion on a topic that resonates every PR professional: trends in PR measurement, the objectives that can be achieved, and how to bring stakeholders on board. | |
| Felicia Nugroho, Director – Analytics & Insights, Maverick Indonesia | |
| Panel | |
| 10:30 | Putting a measurement programme into action |
| The nuts and bolts of PR Measurement: Hear from a brand, an agency, and a monitoring and intelligence company about how to build a measurement programme that generates the most valuable insights for your brand. | |
| Divika Jethmal, Regional Marketing Manager, CARMA Asia | |
| Preeti Gupta, Corporate Affairs & Sustainability Director, BMW Group Asia | |
| Danny Tan, Managing Director, Grayling | |
| Andrew Nicholls, Managing Director, CARMA Asia | |
| Break | |
| 11:20 | Tea and Coffee Break |
| Panel | |
| 11:30 | What does the next decade look like for Measurement in PR? |
| We ask industry leaders to share their thoughts on what the future of PR measurement could look like: more cross-discipline collaboration, the evolution in how we look at success, and what old and new measurement metrics are here to stay. | |
| Rachael De Foe, Managing Director, Founder, Redefy | |
| Scott Lai, Communications Lead, Shopee | |
| Felicia Nugroho, Director – Analytics & Insights, Maverick Indonesia | |
| Allanjit Singh, Managing Director, Technology Practice and Head of Digital, Asia Pacific, Allison + Partners | |
Bookings
This event is fully booked.
